Brand Tone

Community-Oriented & Supportive, Authentic & Artisanal, Enthusiastic & Welcoming, Passionate & Proud (of Mexican Design), Playful & Creative

Brand Values

• •Support for Local Economy & Entrepreneurs
• •Mexican Design & Creativity
• •Originality & Uniqueness
• •Fair Trade & Ethical Consumption
• •Community & Collaboration
• •Quality

Best Practices

• •Always Emphasize "Mexican Design" and "Local Support": Every piece of copy should, where appropriate, weave in the core mission of supporting Mexican creators and the local economy. Use phrases like "talento mexicano," "hecho en México," "apoya local."
• •Maintain a Warm, Enthusiastic, and Inclusive Voice: Use welcoming language. Address the audience directly and make them feel part of a community that values creativity and local craftsmanship. Think "amigos," "familia bazareña."
• •Highlight Uniqueness and Craftsmanship: Focus on what makes the products special – are they handmade, limited edition, original designs? Use descriptive words that evoke quality and artistry.
• •Be Authentic and Passionate: Let the genuine love for Mexican design shine through. The copy should feel like it's coming from someone who truly believes in the artists and products they are promoting.
• •Incorporate a Touch of Playfulness and Creativity: Reflect the vibrant and often whimsical nature of some designs and the bazaar atmosphere. Don't be afraid to use creative metaphors (like "madriguera") or inject a bit of fun, especially for event promotions or social media.

Social Perception

Libre Liebre Bazar is perceived as a vital platform for Mexican designers and a go-to place for unique, locally-made products. Customers and media see it as a champion of local talent and a space that offers a diverse range of creative goods, from fashion to food. They are known for offering "original designs, quality products, and excellent prices."

Copy Examples

• •Instagram Post (Showcasing a new artisan): "Meet the magic hands behind [Artisan's Brand Name]! ✨ Supporting Mexican design means empowering dreams. Discover unique, handcrafted pieces, made with love and tradition, right here at Libre Liebre Bazar. #HechoEnMexico #ConsumeLocal #DiseñoMexicano #LibreLiebreBazar"
• •Facebook Event Promotion: "Your weekend plans just got more colorful! 🎉 Join us at Libre Liebre Bazar [Date] at [Location] for a celebration of Mexican creativity. Find unique gifts, vibrant fashion, and delicious treats from local entrepreneurs. Tag a friend who loves discovering one-of-a-kind treasures! #BazarCDMX #MexicanDesign #SupportLocal #LibreLiebreEvent"
• •Website Banner (Homepage): "Libre Liebre Bazar: Your burrow for authentic Mexican design. Shop unique, handcrafted goods and support local creators with every purchase. Quality, fair prices, and pure Mexican talent, delivered to your door. [Shop Now Button]"
• •Tweet: "Looking for something special? ✨ Dive into the world of Mexican design at Libre Liebre Bazar! From unique fashion to handcrafted decor, find items made with passion. Support our amazing local artists! #LibreLiebreBazar #DiseñoMX #ShopSmallMexico"
• •Product Description (for an online item): "Crafted with passion by [Designer's Name], this [Product Name] isn't just an item, it's a piece of Mexican heart. Made with [Materials/Technique], it’s a unique find from Libre Liebre Bazar, where every purchase supports local talent and fair trade. Bring home authentic design. #MexicanMade #HandcraftedLove"