Brand Tone

Enchanting & Magical, Creative & Inspiring, Cozy & Whimsical, Meticulous & Quality-Oriented, Primarily French in Communication (on social media)

Brand Values

• •Creativity & Self-Expression
• •Joy of Making
• •Imagination & Storytelling
• •Escapism & Wonder
• •Quality Craftsmanship

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics: Is it whimsical, sophisticated, friendly, instructional? List approved vocabulary (e.g., "magical," "create," "discover," "tiny treasure") and words to avoid. Since their social media is heavily French, decide if English copy should mirror the French tone or adapt slightly.
• •Embrace Storytelling: Frame product descriptions and social media posts around the "story" of the kit or the experience of building it. Use evocative language that transports the reader.
• •Use Consistent "Enchanting" Adjectives: Sprinkle words like "magical," "charming," "whimsical," "enchanting," "tiny," "miniature," "wonder" throughout your communications, but avoid overuse to the point of feeling repetitive.
• •Focus on the "Why": Go beyond describing the product. Talk about the joy of creation, the satisfaction of completing a project, the beauty of the finished piece, and the unique touch it adds to a home.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the aesthetic of the product photography and website design. If images are cozy and whimsical, the text should reflect that. (Their current Instagram does this well).

Social Perception

A specialized provider of enchanting DIY kits, particularly to a French-speaking audience. The brand aims to associate itself with Parisian charm, elegance, and artistry.

Copy Examples

• •Facebook/Instagram Ad: "Unlock a tiny world of wonder! ✨ Our DIY Book Nook kits invite you to craft your own magical scenes, right between the pages of your favorite stories. What story will your bookshelf tell? #LibrariaMaridanParis #BookNook #DIYCrafts #MiniatureWorlds #CreativeEscape"
• •Product Description Snippet (for a magical themed kit): "Venture into the enchanter's library or a starlit alleyway with our 'Mystic Lane' Book Nook. Each meticulously designed piece brings you closer to a miniature realm of your own making. The perfect weekend escape for the creative soul."
• •Email Subject Line: "Psst... Your Next Magical Project Awaits! ✨"
• •Blog Post Title Idea: "More Than Just a Kit: The Soulful Joy of Building Your Libraria Maridan Book Nook"
• •Instagram Story Poll Question: "Which magical world are you dreaming of building next? 🧙‍♂️ Fairy Garden or 🌌 Cosmic Cafe? Vote below! 👇 #DIYDreams #LibrariaMaridan"