Brand Tone

intellectual, passionate, and personal

Brand Values

• •Curation and Specialization
• •Authenticity and Trust
• •Appreciation for History and Knowledge
• •Customer-Centric Service

Best Practices

• •Maintain an Expert yet Accessible Voice: Write with authority and knowledge, but avoid overly academic or exclusionary language. The goal is to share passion, not to intimidate.
• •Tell the Story Behind the Book: Each book has a history. Incorporate details about the author, the era, its scientific or cultural impact, and unique physical characteristics in the descriptions.
• •Use a Personal and Direct Tone in Communications: When writing blog posts or newsletters, continue to use "we" and "I" to maintain the personal connection established on the website. This reinforces the idea of a passionate individual behind the brand.
• •Emphasize Value Beyond the Transaction: Frame the purchase not just as a sale, but as an acquisition of a piece of history, a beautiful object, or a source of inspiration. The copy should focus on the intrinsic value and the joy of discovery.
• •Be Transparent and Helpful: Continue to create content that educates and assists the customer, such as guides on book care, explanations of different printing editions, or insights into the world of book collecting. This builds trust and positions the brand as a valuable resource.

Social Perception

The brand is likely perceived as a niche, high-end specialist for serious collectors, academics, and bibliophiles. Its professional and informative website, combined with its specialized catalog, would project an image of credibility and expertise. The personal tone and transparent business practices likely foster a perception of a trustworthy and reliable, albeit small-scale, online retailer.

Copy Examples

• •Own a piece of intellectual history. This first edition of [Book Title] is not just a book, but a vessel containing the revolutionary ideas that shaped modern physics. The detailed engravings and original binding make it a truly remarkable artifact for the discerning collector.
• •Where knowledge of the past inspires the future. Discover our curated collection of rare scientific and historical texts.
• •Before you purchase a rare book online, there are a few things you should know. In our latest blog post, we share our founder's personal tips for ensuring a satisfying and secure purchase. Read more to become a more confident collector.
• •This week at Librairie Jeanne Blonde, we are celebrating the art of gastronomy with a special collection of historical culinary texts. Explore the flavors of the past and add a rare ingredient to your library.
• •Founded by an engineer with a lifelong passion for the stories behind scientific discovery, Librairie Jeanne Blonde is more than a bookstore—it is a gateway to the history of human knowledge. We invite you to explore, to dream, and to find a treasure that resonates with you.