Brand Tone

Trendy and Youthful, Direct and Sales-Oriented, Visually Engaging, Approachable but not overly conversational

Brand Values

• •Style and Trend-Consciousness
• •Variety and Selection
• •Accessibility
• •Visual Appeal

Best Practices

• •Develop a Simple Style Guide: Even a one-page guide outlining key personality traits (e.g., "Trendy," "Confident," "Direct"), preferred emojis, and common calls to action can ensure consistency across different writers or platforms.
• •Know Your Audience: Understand the language and platforms your target demographic uses. The copy should resonate with their aspirations and how they communicate.
• •Prioritize Visual-Led Copy: Since the brand is highly visual, ensure copy complements the images and videos. Let the visuals do the heavy lifting and use concise, impactful text to guide the user to the next step.
• •Consistent Calls to Action: Use similar phrasing for calls to action (e.g., "Shop Now," "Discover More," "Tap to Shop") to create a familiar user experience.
• •Review and Refine: Regularly review website copy, social media posts, and ad creatives to ensure they align with the intended tone. Adapt as the brand evolves or as you gather more data on what resonates with your audience.

Social Perception

Emerging Online Retailer, Visually Appealing Products, Standard E-commerce Interactions, Dependent on Social Proof

Copy Examples

• •Instagram Post (New Arrival Dress): "Stop scrolling ✨ Your next obsession just dropped. The 'Sunset Glow' Maxi Dress is here to turn heads. Tap to shop before it’s gone! #LibitiiStyle #NewCollection #MustHaveDress"
• •Facebook Ad (Swimwear Collection): "☀️ Sun's out, style's out! Dive into summer with our latest swimwear collection. Bold prints, flattering cuts – find your perfect beach look. Shop Libitii Swim now! [Link]"
• •Website Banner (General Promotion): "NEW ARRIVALS 🔥 Freshen up your wardrobe with the latest drops. Free shipping on orders over $75! Shop Now."
• •Email Subject Line (Sale): "💖 Don't Miss Out! Up to 40% OFF Your Fave Styles at Libitii! 💖"
• •Product Description Snippet (for a versatile top): "From brunch dates to evening vibes, the 'City Chic' Blouse has you covered. Effortlessly stylish, endlessly versatile. Add to cart and own the look. #OOTDInspo #LibitiiFashion"