Tono de Marca

Provocative and Unapologetic, Patriotic and Traditionalist, Humorous and Ironic, Community-Oriented.

Valores de Marca

• •Liberty and Freedom
• •American Patriotism
• •Anti-Communism
• •Skepticism of Modern Liberalism
• •Strength and Resilience

Mejores Prácticas

• •Embrace Provocation: Do not shy away from confrontational language. The brand's strength lies in its boldness. The copy should challenge, question, and provoke a reaction from its target audience.
• •Use Humor as a Weapon: Employ sarcasm and irony, especially when addressing "woke" culture. The @cherylswoke persona is a key example of this—maintain that witty, anti-establishment voice.
• •Root Everything in Patriotism: Every message should tie back to the core values of freedom, liberty, and American pride. Use patriotic symbols and language consistently.
• •Foster a 'Club' Mentality: Use inclusive language for your audience ("we," "us," "our community") and exclusive language for the opposition ("they," "them"). This reinforces the sense of a shared identity and lifestyle.
• •Be Reactive to Current Events: The brand's relevance is tied to the political news cycle. Monitor current events and create reactive content and products that tap into the immediate concerns and frustrations of your conservative audience.

Percepción Social

The perception of Liberty's Pen is highly polarized. Customers and followers view the brand as a bold and humorous voice that represents their own values, admiring its unapologetic stance. However, due to its provocative nature and specific ideological niche, the general public's perception is likely negative among those with opposing political views, as the brand does not seek mass appeal.

Ejemplos de Copy

• •They call it 'progress.' We call it surrender. Wear your principles without saying a word. Our new 'Anti-Socialist Social Club' tee is printed on 100% American cotton and 100% common sense. Shop now before it gets cancelled.
• •(Image of a customer wearing a "Better Dead Than Red" hat) Some people get a morning coffee. Our customers start their day with a dose of freedom. @[customer_handle] showing them what a real patriot looks like. Tag us in your gear.
• •This isn't just apparel. It's a statement. In a world of safe spaces, we give you a backbone. Free shipping on all orders over $75.
• •BREAKING: Another corporation goes woke. Reminder: We don't bend the knee. Ever. Stand with us. [Link to libertyspen.com]
• •Tired of corporate nonsense and alphabet ideologies? So are we. This shirt is for the independent thinkers, the merit-believers, and everyone who knows that true diversity is diversity of thought. Made for those who lead, not follow.