Brand Tone

Aspirational yet approachable; blending professionalism with genuine warmth and personal connection. Encouraging, collaborative, and client-centric, making high-end design feel accessible and exciting.

Brand Values

• •Client-Centricity
• •Passion and Authenticity
• •Quality and Creativity
• •Collaboration and Trust
• •Community Focus

Best Practices

• •Lead with "You" and "Your": Always center the client in the narrative. Frame copy around their dreams, their story, and their home. This reinforces the brand's client-centric value.
• •Emphasize Collaboration: Use words like "together," "partner," and "we" (referring to the client and firm as a unit) to foster a sense of a shared journey rather than a simple transaction.
• •Tell the Story Behind the Design: Move beyond describing what was done and explain the *why* (e.g., explaining the purpose or benefit of a design choice).
• •Use an Encouraging and Positive Tone: Employ aspirational and uplifting language. Words like "dream," "vision," "love," and "joy" should be staples in the brand's vocabulary to reflect the positive transformation they provide.
• •Maintain Authenticity: Continue to leverage the founder's personal story and passion. Sharing behind-the-scenes content, team introductions, and personal notes helps maintain the approachable, human element of the brand that clients connect with.

Social Perception

Perceived as a highly reputable, trustworthy, and talented interior design firm. Clients see the team as professional experts who are patient, easy to work with, and genuinely invested. Associated with high-quality results and a stress-free, enjoyable design experience, acting as partners in making a house a home.

Copy Examples

• •Your story, beautifully designed. At Liberty Home, we believe your space should be a reflection of you. Let's create it together.
• •From conversation to creation. ✨ We had the absolute pleasure of bringing this client's vision for a warm, modern living space to life. Our goal is always the same: to create a home that feels as good as it looks. Seeing their joy at the reveal makes everything worthwhile. What's your home dream?
• •Feeling like your home could be more 'you'? Whether you're renovating, redecorating, or building new, our team is here to manage the details so you can enjoy the journey. Discover the Liberty Home difference. Book your complimentary consultation today.
• •Design Inspiration: A modern farmhouse kitchen that blends clean lines with rustic warmth. We mixed timeless shaker cabinets with vintage-inspired hardware and a statement island to create a space perfect for both quiet morning coffees and lively family gatherings. Save for your dream kitchen board!
• •A Note from Erin: I've always believed that a well-designed home can elevate your daily life. It’s not just about aesthetics; it’s about creating a sanctuary that supports your lifestyle. This month on the blog, we’re exploring three simple ways to make your space feel more connected and serene. Click here to read more and start your journey to loving your home again.