Brand Tone

Exciting & Energetic, Liberating & Therapeutic, Fun & Unconventional, Approachable & Welcoming

Brand Values

• •Stress Relief & Emotional Release
• •Fun & Entertainment
• •Safety
• •Freedom & Liberation
• •Community & Connection (through shared experience)
• •Resourcefulness/Recycling

Best Practices

• •Embrace Action Verbs: Use dynamic and energetic language that reflects the physical nature of the experience (e.g., smash, crash, unleash, destroy, annihilate, pulverize).
• •Balance Excitement with Safety: While promoting the thrill, always reassure customers of the safe and controlled environment. Mention protective gear and established protocols.
• •Focus on the "Why": Highlight the benefits – stress relief, fun, liberation, unique experience – not just the act of breaking things. Connect the activity to positive emotional outcomes.
• •Keep it Relatable and Slightly Playful: Use humor where appropriate, and language that resonates with everyday frustrations (e.g., "office computer wreaking havoc," "bad day at work"). This makes the service feel accessible and less intimidating.
• •Be Consistent Across Platforms: Ensure the tone used on the website, social media (including video captions on TikTok and Instagram), and any print materials aligns. This builds a cohesive and recognizable brand identity.

Social Perception

Novelty & Excitement, Effective Stress Relief, Fun Outing, Cathartic Experience, Safe Environment

Copy Examples

• •Headline: Stressed Out? Smash It Out! Body: Work piling up? Inbox overflowing? Life just a bit too much? Grab your crew and unleash your frustrations in a safe, exhilarating way at Liberty City Rage Room. Book your session and feel the liberation! #LibertyCityRageRoom #StressRelief #SmashIt
• •Headline: Your Ultimate Team Building Bash Awaits! Body: Forget boring trust falls. Build real camaraderie by annihilating office supplies (the old ones, of course!). Liberty City Rage Room offers a unique, fun, and surprisingly effective team-building experience. Let's make some (safe) chaos! Enquire about our Corporate Chaos packages. #TeamBuilding #CorporateEvents #MidlandTX
• •Headline: Date Night, But Make It Smashing. Body: Tired of the same old dinner-and-a-movie? Surprise your date with an unforgettable, high-energy experience at Liberty City Rage Room. It's fun, it's different, and it's a guaranteed conversation starter. Book our "Dining Room Destruction" for two! #DateNightIdeas #UniqueExperiences #LibertyCity
• •Headline: Got Junk? We’ll Help You Break It! Body: That old printer driving you crazy? Those chipped plates mocking you? Donate them to Liberty City Rage Room OR bring your own (approved) items to smash in our "Build Your Own Bash" experience! It's recycling, reimagined. #BYOBash #RageRoomFun #DeclutterAndDestress
• •Headline: Unleash. Destroy. Rejuvenate. Body: At Liberty City Rage Room, we provide the gear, the goods, and the green light to go wild. Step into a world where breaking things is not only allowed but encouraged. Feel the stress melt away with every satisfying smash. What are you waiting for? #UnleashTheRage #MidlandFun #TherapeuticSmash