Tono de Marca

aspirational, knowledgeable, and straightforward

Valores de Marca

• •Authenticity
• •Quality & Condition
• •Accessibility to Luxury
• •Curation
• •Sustainability

Mejores Prácticas

• •Always mention or allude to the authenticity and verification process. Use terms like "Verified Authentic," "Authenticated," or "Guaranteed Genuine." This builds immediate trust.
• •Mirror the Japanese aesthetic of simplicity and precision. Avoid overly flowery or emotional language. State the Brand, Item, Condition, and Size clearly. Let the product be the hero.
• •Use phrases that highlight the excellent state of the items, such as "Pristine condition," "Meticulously cared for," or "Expertly preserved." This leverages the positive reputation of Japan's second-hand market.
• •Consistently use the names of the high-demand brands you carry (e.g., "Chanel," "Supreme," "Louis Vuitton") in hashtags and copy. This improves discoverability for users searching for those specific items.
• •Your copy should complement, not crowd, your visuals. On platforms like Instagram, the image does most of the work. The text is there to provide the essential, factual information a knowledgeable buyer needs to make a decision.

Percepción Social

The brand is perceived as a trustworthy and reliable source for authentic, high-quality, pre-owned luxury and unique items, benefiting from Japan's reputation for strict authentication processes and the cultural value of meticulously cared-for belongings. It is seen as a 'treasure trove' for rare finds.

Ejemplos de Copy

• •Timeless by design. The Chanel Classic Flap in quilted lambskin. A piece of fashion history, preserved in exceptional condition. Available now online and in-store. #ChanelVintage #JapaneseLuxury #PreOwnedPerfection
• •(Video: Quick cuts of Supreme hoodies, Nike sneakers, and BAPE t-shirts) Caption: The Icons of Street. Our latest drop features authenticated classics from Supreme, Nike, and more. Curated for the discerning. Built to last. #StreetwearJapan #SupremeJapan #AuthenticatedLuxury
• •Authentic Louis Vuitton Keepall 55. This pre-owned travel icon is crafted from classic Monogram canvas and shows minimal signs of wear, consistent with Japan's highest standards of care. All hardware is functional and the interior is clean. A testament to enduring quality and style. Verified authentic.
• •New Arrivals: Find Your Grail. Vintage Dior, Supreme, and More.
• •LIBERTY: Authenticated Pre-Owned Luxury. The world's most coveted brands, curated in Japan. Uncompromising on quality and authenticity.