Brand Tone

Empowering, Inclusive, Supportive & Caring, Sophisticated & Elegant, Authentic & Transparent

Brand Values

• •Inclusivity
• •Empowerment
• •Comfort
• •Quality
• •Support
• •Authenticity
• •Beauty in All Forms

Best Practices

• •Always Lead with Empowerment and Inclusivity: Every piece of copy, from a product description to a social media post, should make women feel seen, understood, and celebrated. Use language that is uplifting and acknowledges diversity.
• •Speak from a Place of "By Women, For Women": Use a collective "we" that feels like a shared understanding. Highlight the founder's story and the brand's origins in solving a common female experience. This builds authenticity and connection.
• •Balance Sophistication with Approachability: While the brand is premium, the tone should remain warm and inviting. Avoid overly technical jargon unless explaining specific benefits clearly. The language should be elegant but also relatable.
• •Focus on Benefits, Not Just Features: Instead of just saying "wide straps," explain "all-day comfort with supportive wide straps that never dig." Connect product features to the emotional and physical benefits for the wearer – comfort, confidence, support.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of voice used in text aligns with the imagery. If the visuals celebrate diverse bodies and natural beauty, the copy should reinforce these messages with genuine, positive, and affirming language. Regularly audit content across all platforms to ensure alignment.

Social Perception

Positive & Appreciative, Advocate for Body Positivity, High-Quality & Trustworthy, Solution-Oriented, Community-Focused

Copy Examples

• •Headline: Your Body. Your Rules. Your Lingerie. Body: At Liberté, we believe lingerie should celebrate you, just as you are. Discover comfort that empowers and support that uplifts, in every stitch. #LibertéForAll
• •Headline: Finally. Lingerie that Gets You. Body: Designed by women, for women. We know what it feels like to choose between comfort and beauty. That’s why we created Liberté – so you never have to compromise again. Experience the difference.
• •Headline: More Than Just Lingerie, It's a Feeling. Body: It’s the feeling of being effortlessly supported. The confidence of a perfect fit. The quiet luxury of knowing you’re wearing something made with you in mind. That’s the Liberté feeling. Find yours from XS to 5XL.
• •Headline: Redefining Sexy: It Starts With Comfort. Body: We’re challenging the old norms. For us, true allure comes from feeling incredible in your own skin. Our collections are crafted for unparalleled comfort and exquisite style, because you deserve both.
• •Headline: Join the Movement of Self-Love. Body: Liberté is more than a brand; it's a community celebrating every woman. Embrace your unique beauty with lingerie designed to honor your body and spirit. #ForWomenByWomen