Brand Tone

Sophisticated, Cultured, and Understated

Brand Values

• •Timelessness over Trends
• •Exceptional Craftsmanship
• •Cultural Fusion
• •Androgyny and Fluidity
• •Effortless Confidence

Best Practices

• •Lead with the Narrative: Always connect the product back to the brand's core story—London craftsmanship, Indian inspiration, Parisian effortlessness. Use phrases like "Inspired by," "A nod to," and "Crafted in our London atelier."
• •Use an Elevated Lexicon: Employ sophisticated and evocative language. Swap "nice" for "exquisite," "fabric" for "textile" or "material," and "stylish" for "elegant" or "sophisticated." Avoid overly casual terms, exclamation marks, and generic sales phrases.
• •Focus on Sensory Details: Describe the "feel" of the fabrics—"liquid velvet," "sumptuous cashmere," "crisp cotton-poplin." This "show, don't tell" approach conveys quality more effectively than simply stating it. The design process itself is often fabric-first.
• •Emphasize Timelessness and Investment: Frame purchases not as a fleeting trend but as an addition to a permanent collection. Use words like "staple," "signature piece," "investment," and "heirloom" to communicate longevity and value.
• •Maintain a Confident, Understated Voice: The tone should be authoritative but never arrogant. The copy should reflect the "quiet luxury" ethos—letting the quality and design speak for themselves. Sentences should be clear, concise, and elegant.

Social Perception

LIBEROWE is perceived as a niche, emerging luxury brand for a discerning clientele, part of the "quiet luxury" movement. It appeals to customers valuing quality, craftsmanship, and a unique story over prominent logos. Credibility is established through its founder's background and features in major fashion publications and luxury retailers, positioning it as an artistic, progressive brand embracing gender-fluid design and timelessness.

Copy Examples

• •The intersection of structure and story. Inspired by traditional Indian menswear and tailored in London, our Signature Raja Jacket is a timeless statement. Crafted to be your second skin, it’s a piece you’ll return to, season after season. #Liberowe #QuietLuxury #TimelessStyle
• •Fall/Winter 25: A Study in Texture and Form. Discover new-season silhouettes crafted from sumptuous velvet, responsibly sourced shearling, and fine tweed. Tailoring that moves with you.
• •Beyond the trend cycle. LIBEROWE offers a wardrobe of impeccably crafted, timeless pieces that blend Parisian chic with Eastern mystique. Designed in London for the modern individual. Explore our collection.
• •The Annie Trousers, reimagined in a rich plum hue. Cut from our signature liquid velvet, these trousers offer a fluid silhouette that combines comfort with an understated elegance. The high-waisted design and wide leg create a flattering, elongated form. Pair with the matching Raja Jacket for a confident, monochromatic statement or with a simple knit for effortless sophistication.
• •LIBEROWE was born from a contrast—between the precise tailoring of Indian menswear and the liberated, androgynous spirit of 1970s Paris. Each garment is a dialogue between these worlds, designed in our London atelier to offer a fresh balance of strength and delicacy. This is not fast fashion; it is the art of the permanent wardrobe.