Brand Tone

professional, reliable, and community-oriented

Brand Values

• •Expertise and Professionalism
• •Customer-Centric Service
• •Tradition and Family
• •Community and Ethics
• •Modernization and Growth

Best Practices

• •Lead with Expertise: Always frame services and advice from a position of knowledge and authority. Use language that is confident and informative, but also easy for the average customer to understand.
• •Emphasize "In the Right Hands": Continuously use the hashtag #NelleManiGiuste and its underlying message. All copy should reinforce feelings of safety, trust, and reliability.
• •Share Your History: Periodically remind your audience of the brand's long-standing history and family origins. This builds a narrative of tradition and trustworthiness that newer competitors cannot replicate.
• •Showcase Your Team and Customers: Feature short videos or posts introducing your technicians or sharing positive customer stories (with their permission). This humanizes the brand and reinforces the community-oriented value.
• •Maintain a Helpful and Professional Demeanor: Whether responding to comments, writing service descriptions, or posting updates, the tone should always be helpful, respectful, and professional. Avoid overly casual slang or humor that could undermine the brand's expert positioning.

Social Perception

Li Bergolis Automotive is perceived very positively by its customers and the local community as a reliable, professional, and trustworthy auto service center, with a strong reputation built on quality service and customer care, enhanced by community engagement.

Copy Examples

• •40 Years on the Road with You. Still Your Most Trusted Stop. From our family's start in 1980 to today, Li Bergolis Automotive has been committed to keeping you safe on the road. For tire changes, engine diagnostics, and everything in between, you're always in the right hands. #NelleManiGiuste
• •Expertise You Can Feel on Every Drive. Our Euromaster-certified technicians don't just fix cars; they ensure performance and reliability. Experience the Li Bergolis difference with our advanced diagnostics and premium tire services. Schedule your check-up today.
• •More Than a Workshop. We're Your Neighbors. We were proud to support our community during the toughest times. That same spirit of service goes into every vehicle we care for. For reliable, honest, and professional automotive care, look no further.
• •The Legacy of Passion, The Technology of Today. Combining decades of hands-on experience with the latest in automotive technology, we offer a service that's both traditional and cutting-edge. Trust our family to take care of yours.
• •Don't Let a Flat Tire Ruin Your Day. We're here when you need us most. With fast, reliable service and a team that cares, we'll get you back on the road safely and quickly. Li Bergolis Automotive—your peace of mind is our priority.