Brand Tone

passionate, activist, empowering, inclusive, community-focused, educational, radical, and unapologetically political.

Brand Values

• •Liberation: Freedom for all, especially marginalized communities, from systemic oppression.
• •Community Connection: Building a space for people to gather, connect, and learn.
• •Knowledge Sharing: Promoting stories and perspectives from intersectional experiences.
• •Activism & Social Justice: Using stories as a tool for collective action and social change.
• •Inclusivity & Intersectionality: Prioritizing and amplifying voices of BIPOC, LGBTQ+, disabled, and women authors.
• •Curiosity and Reimagining: Encouraging critical thinking and envisioning a better world.
• •Mutual Aid & Collective Care: Supporting the community, including providing free books.
• •Equity-Centered Learning.
• •The belief that everyone has a role in Liberation.

Best Practices

• •Embrace the Activist Voice: Consistently use strong, empowering language that calls for action and reflects the brand's commitment to social justice and liberation. Don't shy away from political stances that align with the core values.
• •Center Marginalized Voices: In all copy, whether it's about products, events, or general messaging, ensure the focus remains on amplifying and celebrating BIPOC, LGBTQ+, disabled, and women authors and their stories.
• •Foster Community & Conversation: Write copy that invites engagement, asks questions, and encourages dialogue. Use inclusive language that makes everyone feel welcome in the "Radical Readers" community.
• •Educate and Inform: Position the brand as a knowledgeable resource. Share insights about why certain books are important, the context behind social issues, and how literature can be a tool for learning and change. Use accessible language, even when discussing complex topics.
• •Stay Authentic and Passionate: Let Tayler Simon's founding passion shine through. The copy should feel genuine, heartfelt, and driven by a deep belief in the transformative power of stories and the urgency of the mission for liberation.

Social Perception

Liberation is Lit is perceived as a vital community resource and a movement, more than just a bookstore. It's seen as a brave and necessary initiative, particularly in its focus on marginalized voices and its fight against book bans. The founder, Tayler Simon, is recognized for her dedication and community-centered approach. The brand is respected for making reading political and for its mission to use stories to drive change and build community. There's strong support for its goal of opening a physical, Black-owned bookstore in Columbia.

Copy Examples

• •Tired of the same old stories? Liberation is Lit brings you the books that challenge, the voices that empower, and the narratives that ignite change. Dive into a world of intersectional literature and become a Radical Reader. Your liberation journey starts here. #RadicalReaders #DecolonizeYourBookshelf
• •Get the real tea on why stories matter. 🎙️ Our latest Liberation is Lit podcast episode unpacks [Specific Topic/Guest]. We're talking truth, power, and how books can fuel the fight for a just world. Tune in and get activated! #LiberationIsLitPodcast #StorytellingRevolt
• •Books are a gateway to liberation, but not everyone has access. Help us change that. Your contribution to the Liberation Fund puts powerful stories into the hands of those who need them most in our community. Invest in literacy, invest in liberation. #CommunityCare #BooksForAll
• •They don't want you to read this. Which is exactly why you should. 🔥 Discover [Book Title], a story that authorities are trying to silence. At Liberation is Lit, we believe in the power of every voice. Add this to your arsenal of knowledge. #BannedBooks #ReadDangerously #StoryJustice
• •Join the movement, meet your community! Liberation is Lit is popping up at [Location/Event] on [Date]. Come find your next radical read, connect with fellow change-makers, and let's talk about how we're building a liberated future, one book at a time. #LiberationInAction #SupportBlackOwned