Brand Tone

Confident & Captivating, Playful & Fun, Approachable & Convenient, Informative & Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Convenience & Accessibility
• •Celebration & Shared Moments
• •Innovation
• •Sustainability

Best Practices

• •Develop a "Tone of Voice" Guide: Document the brand's personality, key messaging, preferred vocabulary (and words to avoid), and provide clear examples. This ensures everyone creating content is aligned. Popp Studio, during the rebrand, established a verbal identity which can be the foundation for this.
• •Always Prioritize the "Perfect Moment": Whether it’s convenience, celebration, or quality, ensure the copy links back to the core brand promise of easily creating enjoyable cocktail experiences.
• •Balance Playfulness with Premium Cues: While the tone is fun and approachable, consistently weave in reminders of the high-quality ingredients, "mixologist-grade" craftsmanship, and "bar-strength" nature of the cocktails to justify the premium positioning.
• •Use Action-Oriented and Evocative Language: Employ verbs and descriptors that convey energy, ease, and the enjoyment of the cocktail experience (e.g., "unleash," "mingle," "savor," "liberate," "vibrant," "smooth").
• •Adapt to the Platform, Maintain the Core: While the expression might vary slightly (e.g., more emojis on Instagram, more directness in a trade email), the fundamental confident, convenient, and quality-focused voice should remain consistent across all communication channels.

Social Perception

Positive Customer Perception, Industry Recognition, Modern & Trendy, Premium but Accessible

Copy Examples

• •Headline: Stop Mixing, Start Mingling. Your Perfect Cocktail Moment is Pre-Mixed. Body: Life’s too short for measuring and shaking (unless that’s your jam, of course!). Liberation Cocktails brings the bar to you – expertly crafted, packed with premium spirits and real ingredients. Just chill, pour, and enjoy. Your moment is made. (Tone: Convenient, Playful, Quality-focused)
• •Social Media Post (Image: Friends laughing with Liberation Cocktails): Caption: Unleash the good times! 🎉 Liberation Cocktails: Bar-strength, no-fuss, all-fun. From garden parties to cozy nights in, we’ve got your perfect pour covered. What’s your go-to Liberation cocktail? #LiberationCocktails #YourMomentIsMade #ReadyToDrink #CocktailHour (Tone: Celebratory, Engaging, Convenient)
• •Product Description (Espresso Martini Can): Need a sophisticated pick-me-up? Our Espresso Martini is a smooth, rich blend of top-shelf vodka, Rainforest Alliance coffee, and a hint of sweetness. Expertly batched for that perfect bar-quality taste, anytime, anywhere. Shake it to make it! (Tone: Confident, Quality-Focused, Playful)
• •Website Banner (Promoting Party Kegs): Be the Host with the Most (Effortless Cocktails). Our 5L Party Kegs are here to liberate your celebrations! Mixologist-grade cocktails on tap, ready to wow your guests. Less time bartending, more time partying. (Tone: Celebratory, Convenient, Confident)
• •Email Subject Line: Thirsty for Adventure? Your Cocktail Liberation Awaits! Email Body Snippet: Why wait for the weekend? Bring the cocktail bar experience home with Liberation Cocktails. Crafted by experts, made for your moments – big or small. Discover our award-winning range and free your spirit. (Tone: Playful, Adventurous, Quality-Focused)