Brand Tone

The brand's tone is empowering, passionate, and urgent. It seeks to inspire and mobilize its audience through direct, inclusive, motivational, and educational language, often using words like "empower," "fight," "unite," and "change."

Brand Values

• •Liberation
• •Activism & Social Justice
• •Community
• •Empowerment
• •Sustainability & Ethical Production

Best Practices

• •Lead with Passion: Every piece of copy should reflect the brand's passion for social justice and liberation. The energy should be palpable and inspiring.
• •Be Action-Oriented: Use strong verbs and a direct tone to encourage action. The goal is to mobilize, not just inform.
• •Maintain a Global Perspective: Consistently incorporate the theme of global unity and shared struggles to reinforce the brand's international focus.
• •Stay Authentic and Transparent: Be clear about partnerships, the impact of purchases, and the brand's mission. Authenticity builds trust.
• •Foster Community Dialogue: Actively solicit and feature the stories and voices of your community. This reinforces the idea that "Liberated People" is a collective movement.

Social Perception

Liberated People is perceived as an authentic, mission-driven, and genuine force for social good. It is seen as a for-profit company committed to partnering with non-profit organizations, with credibility stemming from its founder and its active work in empowering marginalized communities. It is viewed as more than just a clothing line; it is a movement and a platform for social change.

Copy Examples

• •Wear the change you want to see. Our new collection is more than just fabric; it T;s a statement. A statement of freedom, of unity, of a world liberated. #WearYourFreedom
• •On this day, [Country] celebrates its independence. A reminder that the fight for liberation is a global struggle that unites us all. Stand in solidarity. #GlobalLiberation
• •Your purchase has power. Every t-shirt sold helps fund the work of [Charity Partner], an organization fighting for [Cause]. Join the movement. Make a difference. #PurchaseWithPurpose
• •What does liberation mean to you? Share your story using #MyLiberatedStory for a chance to be featured. Your voice matters. Your story can inspire.
• •Designed for the conscious. Made for the courageous. Our eco-friendly apparel is a testament to our commitment to a better world, inside and out. #StyleAndSubstance