Brand Tone

Nurturing & Supportive, Educational & Informative, Passionate & Authentic, Approachable & Friendly, Quality-Conscious

Brand Values

• •Child Development & Learning Through Play
• •Respectful Parenting
• •Quality & Durability
• •Free and Unstructured Play
• •Non-Violent and Inclusive Play
• •Family & Community
• •Accessibility

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key characteristics of Libélula Azul's voice (nurturing, educational, passionate, approachable, quality-conscious) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "Why" Over "What": Always connect product features back to the core values of child development, respectful parenting, and the benefits of quality play. For example, instead of just "Wooden blocks," say "Sustainably sourced wooden blocks that encourage fine motor skills and imaginative building."
• •Use Empathetic & Inclusive Language: Acknowledge the parenting journey and speak to parents in a supportive, understanding manner. Ensure language is inclusive and avoids gender stereotypes, aligning with their stated values.
• •Educate & Inspire, Don't Just Sell: Position content as a resource for parents. Share tips, insights into child development, and ideas for play that subtly integrate products rather than hard-selling.
• •Maintain Consistency Across All Platforms: While the style might adapt slightly (e.g., more playful on TikTok), the core tone and values should remain consistent. Regularly review content across channels to ensure alignment.

Social Perception

Libélula Azul is perceived as a specialized, trustworthy provider of high-quality, educational toys and resources. They are seen as an authority and advocate for respectful parenting and child-led play. Customers likely appreciate the curated selection of products that align with specific developmental philosophies. The brand is viewed as a Chilean family business with a genuine passion for its mission. The emphasis on wooden toys may also contribute to a perception of being environmentally conscious and valuing traditional, durable playthings.

Copy Examples

• •✨ Discover the magic of open-ended play! Our new handcrafted wooden rainbow stacker is here to spark your little one's imagination. More than just a toy, it's a tool for learning colors, balance, and endless creative adventures. Nurture their curiosity, one block at a time. #LibelulaAzul #JuegoLibre #CrianzaConsciente #WoodenToys
• •At Libélula Azul, we believe childhood is a journey of discovery. That's why we carefully select toys that respect every child's rhythm, encouraging exploration and creativity. Join our community of families choosing conscious play. Visit libelulazul.cl to explore a world of meaningful fun. #JuguetesConSentido #AprendizajeSignificativo
• •5 Simple Ways to Encourage Independent Play (and Why It Matters for Your Child's Development). Learn how Libélula Azul supports your child's growth through play.
• •*(Video showing a child happily and intently playing with a wooden puzzle or construction set)* **Text Overlay:** "Fueling little explorers, one purposeful toy at a time. 🌱 #LibelulaAzulKids #PlayToLearn #MontessoriAtHome"
• •Invest in Play That Lasts. Explore our collection of heirloom-quality wooden toys designed to grow with your child. Supporting joyful learning and respectful parenting. #LibelulaAzul #CalidadParaLaInfancia