Brand Tone

Approachable & Inclusive, Playful & Joyful, Modern & Innovative, Refreshing & Vibrant, Mindful & Health-Conscious

Brand Values

• •Quality & Flavor
• •Inclusivity & Accessibility
• •Wellness & Balance
• •Sustainability
• •Innovation & Modernity
• •Joy & Levity
• •Authenticity & Transparency

Best Practices

• •Embrace "Joyful Wellness": Always balance the wellness aspects (non-alcoholic, low-calorie) with the joy and pleasure of drinking a delicious sparkling beverage. Avoid overly clinical or restrictive language.
• •Use Inclusive & Approachable Language: Write as if you're talking to a friend. Avoid jargon or pretentious wine speak. Focus on shared experiences and universal enjoyment.
• •Maintain Visual Vibrancy: Ensure all visual content (photos, videos, graphics) reflects the brand's bright, modern, and playful aesthetic. Lifestyle imagery should be prominent.
• •Highlight the "Why": Weave in the brand's values – sustainability, innovation, and the mission to add levity and inclusivity – into storytelling and product descriptions.
• •Encourage Engagement & Spontaneity: Use calls-to-action that invite sharing, celebration, and trying something new. Foster a sense of community around enjoying life's moments, big or small.

Social Perception

Libby Wines is generally perceived as a high-quality, tasty, and modern beverage option, especially by those looking for non-alcoholic or healthier alternatives. It's seen as suitable for everyday enjoyment and celebrations, offering the pleasure of wine without the alcohol. The stylish packaging and brand aesthetic also contribute to a positive perception. The media views Libby Wines as an innovative brand responding effectively to the growing demand for non-alcoholic and wellness-focused beverages. The founders' expertise and clear mission lend credibility. They are recognized for challenging the status quo in the wine industry.

Copy Examples

• •Headline: Sip, Sparkle, Smile. Zero Alcohol, All the Joy. Body: Discover Libby Non-Alcoholic Sparkling Wines. Crafted from California grapes for a taste that’s bright, bubbly, and lets you savor every moment.
• •Headline: Your Guilt-Free Glow-Up. Body: Only 35 calories, 0% alcohol, and 100% delicious. Libby is here to make your mindful moments sparkle. Cheers to feeling good!
• •Headline: Bubbles for Every Body & Every Occasion. Body: At Libby, we believe in celebrations big, small, and spontaneous. Our non-alcoholic sparkling wines invite everyone to the table. What are you toasting to today?
• •Headline: Taste the Levity. Body: Our Sparkling Rosé dances with notes of summer strawberries, while our Sparkling White delights with crisp pear and citrus. Pure, dealcoholized wine that’s seriously fun.
• •Headline: Unwind Differently. Libby Fits Your Life. Body: From post-workout refreshment to weeknight toasts, Libby Non-Alcoholic Sparkling Wine brings the flavor without the fuss. Reseal the bubbles, repeat the joy.