Brand Tone

Friendly, Knowledgeable, and Community-Focused.

Brand Values

• •Quality & Durability
• •Customization & Inclusivity
• •Practicality & Affordability
• •Heritage & Trust

Best Practices

• •Always Emphasize "UK-Made" Quality: Consistently mention that products are manufactured on-site in the UK. This reinforces the core values of quality, trust, and craftsmanship.
• •Speak the Language of the Community: Use authentic equestrian and dog owner terminology (e.g., "hacking," "showjumping," "close control"). This demonstrates expertise and builds rapport with the target audience.
• •Prioritize a Friendly, Personal Voice: Write as if you are speaking to a fellow enthusiast at a show. Use "you" and "we," ask questions to encourage engagement, and maintain a warm, approachable tone.
• •Showcase Customer Stories and Photos: Actively solicit and share user-generated content. This reinforces the "community-focused" value and provides powerful social proof that real people trust and love the brand.
• •Balance Heritage with Practicality: Leverage the brand's long history ("nearly 40 years") to build trust, but always connect it back to the practical, modern-day benefits of the products2durability, custom-fit, and performance.

Social Perception

Highly Trusted, Reputable for Quality, Excellent Customer Service

Copy Examples

• •Built to last, just like your passion. Our UK-made webbing bridles are crafted right here in Lincolnshire to handle everything from a gentle hack to the demands of the show ring. Strong, stylish, and made to fit your horse perfectly. What colour would you choose? #LibbysTack #BritishMade #EquestrianLife
• •For Every Horse, Every Rider. For nearly 40 years, Libby's has been the trusted name on the show circuit. From Miniature Shetlands to mighty Draughts, we build custom tack that works as hard as you do. #QualityTack #Since1984
• •Your go-to lead for every adventure. The Libby's Air-Web Multi-Lead is designed for control, comfort, and durability. With multiple handling options and our signature soft-but-strong webbing, it's the only lead you'll need. Proudly made in the UK for the dogs we love. #DogGear #MadeInUK
• •We LOVE seeing your four-legged friends in their Libby's gear! Tag us in your photos for a chance to be featured. Here's @[customer_handle]'s gorgeous pony looking smart in our Scawbrig Bitless Bridle. Thanks for being part of the Libby's family! #LibbysFamily #HappyCustomers
• •Tradestand prices, direct to you! Our Show Season Sale is on now. Get 15% off our most popular lines, including our best-selling Grass Reins and Padded Lunging Rollers. It's the quality you trust, at prices you'll love. Shop now before it's gone!