Brand Tone

Personal and Passionate, Expert and Educational, Elegant and Timeless.

Brand Values

• •Craftsmanship and Quality
• •Personal Connection and Bespoke Service
• •Sentimentality and Storytelling
• •Locality and Authenticity
• •Sustainability

Best Practices

• •Always Lead with the "Handmade" Story: Every piece of copy, from a product description to a social media post, should reinforce the value of craftsmanship. Use words like "handcrafted," "workshop," "artisan," "meticulously," and "lovingly made" to keep this value front and center.
• •Emphasize Personal Connection and Bespoke Options: Frame the jewellery not just as a product, but as a collaboration. Use inclusive language like "we work with you," "your vision," and "tell us your story." Actively invite customers to be part of the creative process.
• •Maintain a Warm and Expert Tone: Write as Libby would speak M-with passion, knowledge, and warmth. Avoid overly corporate or generic marketing language. Share insights into the process, the materials, and the inspiration to build trust and authority.
• •Anchor the Brand in its Location: Regularly mention the "Cotswolds," "Woodstock," and "Stow-on-the-Wold" locations. This grounds the brand in a real, artisanal community and enhances its authenticity and appeal, distinguishing it from purely online retailers.
• •Focus on "Timelessness" and "Sentiment": In a world of fast fashion, Libby Rak's strength is in creating lasting pieces. Use copy that speaks to creating future heirlooms, celebrating milestones, and owning something with personal meaning that transcends trends. Use phrases like "cherished for generations," "a symbol of your story," and "sentimental value."

Social Perception

Highly Recommended for Bespoke Work, Seen as Talented and Trustworthy, Valued as an Educational Resource, and Associated with Quality and Uniqueness.

Copy Examples

• •From a simple silver wire to a piece you'll cherish for a lifetime. For us, 'handmade' isn't just a word; it's a promise of passion, patience, and time-honoured skill poured into every single curve and finish. This is where your story takes shape. #LibbyRakJewellery #HandmadeInTheCotswolds #Silversmith #Craftsmanship #WorkshopDiaries
• •Your Love Story, Cast in Gold. Your love is one-of-a-kind. Your ring should be, too. At our Cotswolds workshop, we work with you to transform your vision into a timeless symbol of your journey together. Let's create your piece of history. Book a private consultation at our Woodstock or Stow-on-the-Wold gallery today.
• •Timeless Elegance, Inspired by Nature. Discover our signature collections, handcrafted with precious metals and a passion for classic, contemporary design.
• •A study in minimalist beauty. Our Cube Studs are meticulously crafted from solid sterling silver, offering a contemporary twist on a classic shape. Their clean lines and polished finish make them the perfect expression of understated elegance for everyday wear. Lovingly handmade in our Woodstock workshop to be uniquely yours.
• •A Look Inside the Workshop | New Heirlooms in the Making