Brand Tone

Professional & Expert, Supportive & Empowering, Friendly & Approachable, Quality-Focused

Brand Values

• •Quality & Excellence: A commitment to providing high-standard services and products, underscored by Libby's expertise and certifications. This extends to their product line, which is described as using clinically-studied ingredients and being ethically produced in the USA without animal testing.
• •Education & Empowerment: Passionate about educating both clients on aftercare and fellow professionals through training and mentorship. The blog and social media content frequently share knowledge.
• •Client-Centricity: Focused on client satisfaction, safety, and achieving desired beauty outcomes. Their lip gloss product descriptions also focus on user experience, highlighting no irritation and a pleasant feel.
• •Integrity & Transparency: Open about their ingredients and the benefits of their products, such as being clean-label and cruelty-free.
• •Community: Building a supportive community around lash and brow artists and beauty enthusiasts.

Best Practices

• •Stay Educational and Informative: Consistently provide value by sharing expertise on lash/brow care, product ingredients, or beauty techniques. This reinforces authority and trustworthiness.
• •Embrace an Empowering Voice: Use language that uplifts and encourages both service clients (boosting their confidence) and training students (motivating their career growth).
• •Maintain Professionalism with a Friendly Touch: While showcasing expertise, keep the language accessible and welcoming. Use a conversational style where appropriate (like social media) but ensure technical accuracy for services and product benefits.
• •Highlight Quality and Safety: Always emphasize the use of high-quality materials, safe practices in services, and beneficial, clean ingredients in products. This is a core differentiator.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., more playful on TikTok, more polished on the website), the core tone (expert, supportive, quality-focused) should remain consistent to build a cohesive brand identity.

Social Perception

The general impression from their self-presentation is that of a high-quality, expert service provider. The plumping lip gloss appears to be well-received based on TikTok content and website testimonials. The products are marketed as cruelty-free and vegan.

Copy Examples

• •For Lash Extensions (Instagram Post): \"Elevate your everyday. ✨ Our master artists specialize in custom lash extensions that enhance your natural beauty, ensuring quality and health for your lashes. Book your transformation! #AustinLashes #LashExpert #LibbyAndCoBeauty\"
• •For Brow Lamination (TikTok Video Caption): \"Brow game STRONG! 💪 Get those perfectly sculpted, fluffy brows you’ve been dreaming of with our Brow Lamination. Safe, stunning, and so you! 😉 #BrowLaminationAustin #FluffyBrows #LibbyAndCoMagic\"
• •For Plumping Lip Gloss (Website Product Description): \"More than just a gloss, it’s a lip phenomenon. Experience luscious, fuller-looking lips with Libby & Co. Beauty’s Plumping Lip Gloss. Our clinically-studied, anti-aging formula hydrates, repairs, and adds gorgeous, non-sticky color that lasts. Ethically made, because beauty and care go hand-in-hand. #PlumpPout #CleanBeauty #LibbyAndCoGlow\"
• •For Lash Artist Training (Instagram Story): \"Ready to be a lash boss? 🎓 Our next Lash Artist Training is enrolling now! Learn from Libby, a multi-certified educator, and gain the skills + confidence to build your dream career. DM us ‘LASH BOSS’ for details! #LashTrainingAustin #InvestInYourself #LibbyAndCoEducation\"
• •For General Brand Awareness (Facebook Post): \"At Libby & Co. Beauty, we’re passionate about two things: enhancing your unique beauty and empowering artists to thrive. From premium lash and brow services in Austin to our nourishing, clean-label beauty products, quality and care are at the heart of everything we do. Discover the Libby & Co. difference. ✨ #LibbyAndCoBeauty #AustinBeauty #QualityBeautyCare\"