Brand Tone

The tone is passionate, educational, and approachable. It avoids being pretentious, a common pitfall in the wine industry. The language is descriptive and evocative ("A serious drink for fun times," "Juicy, Unadulterated & Ready to Drink") but also straightforward and informative. It aims to demystify natural wine for newcomers while still appealing to connoisseurs with specific details about production methods and rare grape varieties. The overall feel is that of a trusted friend who is an expert in their field and eager to share their passion.

Brand Values

• •Authenticity & Transparency
• •Sustainability & Nature
• •Quality & Craftsmanship
• •Community & Education
• •Inclusivity

Best Practices

• •Lead with the Story: Every wine has a story—the farmer, the land, the process. Start with that human or natural element before getting into tasting notes. This builds an emotional connection.
• •Use Sensory and Evocative Language: Instead of just "tastes like cherry," try "bright, just-picked cherry with a hint of black pepper." Use words that paint a picture and engage the senses, making the description more memorable.
• •Educate, Don't Intimidate: Explain terms like "pét-nat," "skin contact," or "ancestral method" in simple, clear language. Frame it as sharing exciting knowledge, not as a technical lecture.
• •Emphasize "Free-From" Qualities Naturally: Weave in the values—like "no added sulfites," "native yeast," or "unfiltered"—as part of the wine's unique character, rather than a clinical checklist. For example, "It's cloudy because we left all the good stuff in."
• •Maintain a Consistent Voice: Whether on an Instagram caption, a product page, or an email, the voice should always be passionate, knowledgeable, and inviting. Read copy aloud to ensure it sounds like a real, enthusiastic person is speaking.

Social Perception

The brand is perceived as a knowledgeable and specialized retailer within a growing niche. Customers and followers see it as a go-to source for high-quality, unique, and ethically produced wines. The natural wine movement itself is seen as a "return to the old ways," focused on genuine connections to nature and people. Shops like libationnaturalwine are viewed as important community hubs that offer a more personal, hands-on approach to selling wine, where storytelling and customer engagement are paramount. This personalized approach builds loyalty and trust among consumers who are increasingly interested in the origins of their food and drink.

Copy Examples

• •Just in: a vibrant, unfiltered skin-contact from the hills of Sierra de Gata. Made by a family that lets the wild yeast work its magic. Think notes of dried apricot, orange zest, and a hint of wild herbs. It’s alive, it’s honest, and it’s perfect for these long, warm evenings. Limited bottles available in the shop and online. #naturalwine #orangewine #rawwine #berkshires
• •Wild Ferment' Red: This isn't your average red. Forget heavy tannins and think pure, unadulterated fruit. Harvested by hand from 100-year-old vines, this wine is a direct expression of the land. It’s bottled without filtering, leaving all the beautiful, complex flavors intact. Juicy, with a hint of spice that develops as you sip. Serve slightly chilled for a refreshing twist. A true libation, guided by nature.
• •Subject: Tired of Boring Wine? We've Got the Antidote.
• •We believe wine should be as natural as possible. For us, that means seeking out winemakers who farm with respect for the earth and who don’t interfere in the cellar. No weird additives, no chemical tricks—just pure, fermented grape juice with a story to tell. We taste everything, and only share the bottles we truly love. Think of us as your personal guide to the exciting world of natural wine.
• •Join the Club. Drink Better Stories. Discover two or four hand-selected natural wines, delivered to your door each month.