Brand Tone

Elegant & Classy, Respectful & Understanding, Empowering & Confident, Accessible & Value-Oriented

Brand Values

• •Modesty
• •Elegance & Style
• •Quality
• •Customer Satisfaction
• •Cultural/Religious Observance

Best Practices

• •Always Emphasize Elegance and Grace: Use adjectives like "elegant," "graceful," "classy," "refined," "sophisticated," and "serene" consistently in product descriptions, social media, and ads.
• •Highlight Quality and Comfort: Mention the "soft fabrics," "high-quality materials," and "comfortable fit" to reassure customers about the product standards.
• •Maintain a Respectful and Understanding Voice: Acknowledge the importance of modesty and the cultural/religious significance of the clothing in a subtle, respectful manner. Focus on how the clothing supports these values while ensuring style.
• •Empower Through Confidence: Frame product benefits around how they make the wearer feel confident, beautiful, and self-assured in their modest choices.
• •Keep it Visually Cohesive: Ensure that the language used in copywriting aligns with the visual aesthetics of the brand (e.g., clean, elegant imagery). The words should complement the visual story of modesty and style.

Social Perception

A Go-To Source for Modest Fashion, Provider of Quality Garments, Respectful of Islamic Values, Good Value, Trustworthy

Copy Examples

• •Headline: Embrace Your Elegance. Discover Modesty, Beautifully Redefined. Body: At Libasi.nl, we believe that true style speaks softly. Explore our curated collection of abayas, khimars, and modest dresses, crafted from the finest fabrics to make you feel confident and graceful every day.
• •Social Media Post (Instagram - accompanying a picture of a flowing abaya): Caption: Flowing with grace, designed for you. Our latest abaya collection combines timeless modesty with contemporary elegance. Feel the beautiful soft fabric and step out in serene confidence. ✨ #LibasiNL #ModestFashion #Elegance #AbayaLove #MuslimahStyle
• •Product Description Snippet (for a Khimar Set): Experience the perfect blend of devotion and design. Our khimar sets are thoughtfully created for comfort, complete coverage, and an undeniably elegant aesthetic – ideal for your spiritual moments and everyday grace.
• •Email Subject Line: Special Occasion? Find Your Perfect Kaftan at Libasi.nl! Email Body Snippet: Celebrate in style without compromising on your values. Our exquisite kaftans offer festive elegance at an accessible price, ensuring you look and feel your best.
• •Website Banner Text: Quality Modesty, Delivered. Shop our new arrivals and experience the Libasi.nl difference – where elegance meets everyday comfort. Free shipping over €75.