Brand Tone

Empowering, Elegant, and Sincere

Brand Values

• •Modesty with Meaning
• •Practicality and Function
• •Quality and Purposeful Affordability
• •Community and Inclusivity

Best Practices

• •Lead with "Her": Center the copy on the customer. Use "you" and "your" frequently. Instead of just listing product features, describe how those features benefit her lifestyle (e.g., "Wudhu-friendly sleeves for effortless prayers" is better than "zippered sleeves").
• •Use Sensory and Emotive Language: Employ words that evoke a feeling of elegance, comfort, and grace. Use terms like "flowy," "lightweight," "soft," "graceful," and "sophisticated" to describe the experience of wearing the clothes.
• •Weave Values into Descriptions: Don't just save your values for the "About Us" page. Infuse them into product descriptions. A skirt isn't just a skirt; it's "designed for full coverage and effortless modesty," allowing for confidence in movement.
• •Maintain a Sincere Community Tone: Continue engaging with the audience using warm, respectful, and sometimes faith-based language where appropriate. This authenticity builds trust and distinguishes the brand from larger, less personal corporations.
• •Balance Elegance with Practicality: The brand's unique strength is merging the two. Ensure that for every mention of "elegance" or "beauty," there is a corresponding mention of "practicality," "comfort," or "function," such as being nursing-friendly or having pockets. This reinforces the core message that the clothing is both beautiful and made for real life.

Social Perception

The social perception is overwhelmingly positive, characterized by high customer satisfaction, a perception of trustworthiness for quality, responsiveness, and friendly engagement, though it has a strong presence within its niche rather than broad mainstream recognition.

Copy Examples

• •Where Elegance Meets Empowerment. Discover timeless modest wear, designed for the life you lead.
• •Introducing the 'Serene' Abaya. Crafted from our signature lightweight Nida fabric, its graceful drape and subtle cuff detailing are a quiet celebration of your strength and style. Designed not just to be worn, but to be lived in. Feel beautiful, feel empowered. #LibasHayaExclusives #ModestFashion #Elegance
• •Gracefully Yours | The Eid Collection Preview is Here
• •At Libas-Haya Exclusives, we believe modesty is a source of strength. We are a Canadian brand dedicated to crafting beautiful, practical, and timeless pieces for the modern woman of faith. It's more than fashion; it's a celebration of you.
• •Tired of choosing between style and modesty? Libas-Haya Exclusives crafts flowy maxi skirts, elegant abayas, and breathable hijabs with you in mind. Experience quality you can feel and designs that empower. Shop our Canadian-designed collection now.