Tono de Marca

Elegant, aspirational, culturally rich, sophisticated, celebratory, professional, and customer-centric. Slightly more engaging and community-oriented on social media.

Valores de Marca

• •Authenticity
• •Quality and Craftsmanship
• •Cultural Heritage
• •Customer Satisfaction
• •Elegance and Style

Mejores Prácticas

• •Maintain an Elegant Vocabulary: Consistently use sophisticated and evocative words like "heritage," "artisanal," "timeless," "radiant," and "bespoke" to reinforce the brand's luxurious identity.
• •Center the Celebration: Frame the copy around the special occasions the clothes are for (weddings, Eid, etc.). Use storytelling to connect the garments to the emotions and significance of these events.
• •Emphasize Authenticity and Designer Names: Regularly mention the top designers you carry and the guarantee of 100% authentic products. This builds trust and highlights a key value proposition.
• •Be Clear and Service-Oriented: While the tone is aspirational, the practical details should be clear and concise. Always provide straightforward information about shipping, custom sizing, and how to order to ensure a smooth customer journey.
• •Adapt the Tone for Each Platform: While the core tone remains elegant, it can be adapted. On Instagram and TikTok, be more interactive with questions and engaging captions. On the website and in emails, the tone can be more formal and descriptive. This demonstrates an understanding of different communication contexts while keeping the brand voice consistent.

Percepción Social

Largely positive; perceived as a reliable and high-end international source for Pakistani designer clothing, especially bridal and formal wear. Customers appreciate access to top designers, quality apparel, and services like custom stitching. The brand is seen as a trusted specialist catering to a niche market that values tradition, luxury, and quality for significant life events.

Ejemplos de Copy

• •Begin your forever in a silhouette of dreams. Our new bridal collection weaves tales of heritage and love into every thread. Discover the artistry of Faiza Saqlain, exclusively at Libasekhas.
• •Elegance, ready to celebrate. Step into the festivities with our vibrant pret collection. Timeless designs and flawless craftsmanship for every cherished moment. Shop now for next-day UK delivery.
• •It's all in the details. ✨ From intricate hand-embroidery to the flow of luxurious chiffon, our gowns are crafted to make you feel extraordinary. Which detail is your favorite? Let us know below! #Libasekhas #PakistaniCouture
• •Your perfect fit, our promise. Experience the luxury of a gown tailored to you. Our complimentary custom stitching service ensures your outfit is as unique as your special day.
• •An invitation to luxury. For a limited time, enjoy exclusive access to our seasonal sale. Find the centerpiece of your next celebration and embrace timeless elegance at an exceptional value.