Brand Tone

Aspirational yet Accessible, Youthful and Modern, Confident and Empowering, Vibrant and Engaging, Friendly and Relatable

Brand Values

• •Customer-Centricity
• •Fashion-Forwardness & Innovation
• •Affordability and Value
• •Quality
• •Inclusivity
• •Tradition Meets Modernity
• •Accessibility
• •Sustainability (Emerging)

Best Practices

• •Know Your "Libas Woman": Always write with the target audience in mind – the free-spirited, independent, modern Indian woman (18-35 years) who is digitally savvy and values both style and substance. Use language and references that resonate with her.
• •Embrace "Aspirational yet Attainable": Highlight the trendiness and beauty of the designs (aspirational) while consistently reinforcing the accessibility and value (attainable). Avoid overly exclusive or purely luxury-focused language.
• •Blend Modernity with Tradition: Use contemporary language and a fresh voice, but respectfully incorporate the cultural richness of ethnic wear. Showcase how traditional designs are re-imagined for today's lifestyle.
• •Be Confident and Empowering: Use active voice and positive language. Focus on how Libas clothing helps women express themselves and feel confident. Words like "own it," "slay," "radiant," "unstoppable" can be effective when used appropriately.
• •Stay Consistent Across Platforms, Yet Adapt the Format: While the core tone remains the same, tailor the copy's length, style, and call-to-action to the specific platform (e.g., short and punchy for Twitter, visually-led for Instagram, more descriptive for email or website). Regularly review content across all channels to ensure tonal alignment.

Social Perception

Positive General Perception, Trendy and Up-to-Date, Good for Everyday and Occasion Wear, Growing Brand Recognition, Trustworthy

Copy Examples

• •Stop scrolling, start slaying! 🔥 Our new [Collection Name] just dropped, blending tradition with your kind of vibe. Perfect for making heads turn, not breaking the bank. Tap to explore & own your everyday runway! #Libas #NewCollection #EthnicChic #ModernIndianWoman #AffordableGlam
• •This festive season, let your style do the talking! ✨ Libas brings you an enchanting collection of vibrant kurtas, elegant sarees, and stunning lehengas. Crafted for the modern you – confident, radiant, and always ready to celebrate. Shop now and find your sparkle! #TheresAlwaysALibas #FestiveWear #IndianFashion #LibasWoman #CelebrateInStyle
• •Libas: Your Style. Your Story. ✨ We believe every woman deserves to feel fabulous, every single day. Discover ethnic and fusion wear that’s as unique, spirited, and contemporary as you are. Fashion that fits your life, and your budget. #LibasIndia #FreeSpiritedFashion #MyStyleMyLibas
• •Subject: Nail That Meeting & The After-Party: Libas Work-To-Weekend Style! Hey [Name], juggling deadlines and social scenes? We get it. Libas offers effortlessly chic ethnic wear that transitions with you. Think smart kurtas for the office, vibrant dresses for dinner out. Look sharp, feel confident, always. Shop your power look now! #LibasAtWork #StyleForSuccess #ModernEthnic
• •Being a modern Indian woman means embracing your roots & reaching for the stars. 👑 What makes you feel empowered in your ethnic wear? Share your thoughts! At Libas, we’re all about fashion that celebrates YOU. #LibasTalks #EmpoweredByStyle #IndianWearLove