Brand Tone

authentic, culturally rich, inspiring, and joyful

Brand Values

• •Cultural Celebration and Connection
• •Sustainability and Ethical Practices
• •Empowerment, particularly of Indigenous Women
• •Authenticity and Storytelling
• •Quality and Timeless Design
• •Community and Collaboration
• •Innovation

Best Practices

• •Always Weave in the "Why": Connect products back to the brand's core values of cultural celebration, sustainability, and empowerment. Explain the inspiration and story behind prints and collections.
• •Use Evocative and Respectful Language: Employ descriptive language that paints a picture and conveys the richness of Indigenous culture and the beauty of the Australian landscape, always with deep respect.
• •Highlight Authenticity and Craftsmanship: Emphasize that prints are hand-drawn by Liandra Gaykamangu and that pieces are ethically and sustainably made with quality materials.
• •Maintain an Inspirational and Empowering Voice: Share stories of inspiring Indigenous women and position the brand as a vehicle for positive change and cultural pride.
• •Be Transparent and Educational: Clearly communicate sustainability efforts and offer insights into the cultural significance of designs, fostering learning and connection.

Social Perception

a respectful and authentic ambassador of Indigenous culture, offering a way for people to connect with and learn about Aboriginal heritage and a leader in sustainable and ethical fashion.

Copy Examples

• •Headline: Wear a Story. Embrace Culture. Body: Each Liandra piece is more than just swimwear; it's a hand-drawn narrative woven with the spirit of Aboriginal Australia. Our latest collection, 'River Run', echoes the life-giving rivers snaking through Arnhem Land, designed to make you feel connected to country and culture. Discover prints that tell a tale, crafted with respect for the earth.
• •Social Media Post (Image: Model wearing Liandra swimwear by the ocean): Sunrise hues meet ancient stories. Our [Piece Name] one-piece, crafted from regenerated plastics, carries the essence of the coast and the wisdom of generations. Dive into sustainable luxury and wear your values. #Liandra #IndigenousFashion #SustainableSwim #CultureInColour
• •Product Description Snippet (for a reversible piece): Two stories, one timeless design. The [Piece Name] offers versatile elegance, featuring our signature [Print Name A] print on one side, and the vibrant [Print Name B] on the other. Ethically made, culturally inspired – embrace the power of choice and conscious style.
• •Email Subject: Journey with Us: The Inspiration Behind Our Newest Print Body: Go deeper than the design. Our new [Print Name] print is born from Liandra Gaykamangu's personal connection to [specific cultural element/place], a contemporary expression of enduring heritage. Made with eco-conscious materials, because we believe in treading lightly and celebrating deeply. Explore the collection and the story it holds.
• •Brand Story Snippet (About Us page): Liandra is a celebration of Indigenous Australian culture, a fusion of timeless design and authentic storytelling. Founded by Yolngu woman Liandra Gaykamangu, we are committed to empowering our communities, honoring our heritage through contemporary prints, and pioneering sustainable practices in fashion. Every piece is an invitation to connect, learn, and wear with pride.