Brand Tone

accessible, straightforward, and value-focused

Brand Values

• •Affordability
• •Quality and Honesty
• •Customer Experience
• •Versatility and Performance
• •Security and Trust

Best Practices

• •Lead with Value: Always start with what the customer gains. Focus on the core benefits: affordability, comfort, and multi-purpose use. Instead of "Our shoes have innovative technology," say "Experience all-day comfort with our innovative technology."
• •Maintain a Welcoming Tone: Use inclusive and simple language. Words like "Welcome," "your," "we," and "you" create a direct and friendly conversation with the customer. The current positive and reassuring tone from the FAQ page should be used across all communications.
• •Be Direct and Clear: Avoid jargon. The brand's strength is its straightforwardness. Descriptions, calls-to-action ("Shop Now," "Get Your Pair"), and policy information should be easy to understand at a glance.
• •Emphasize Trust and Transparency: Consistently mention the quality guarantee, secure checkout, and customer service commitment in footers, product pages, and promotional materials. Being upfront about shipping times can also help manage customer expectations.
• •Develop a Social Media Voice: When the brand expands to social media, the content should reflect the established tone. Use visuals of the shoes in everyday situations, share customer photos (once available), and run promotions that reinforce the "great deals" value proposition. Keep the language energetic, positive, and focused on the customer's lifestyle.

Social Perception

neutral and undefined. There is no available data to suggest how customers or the general public perceive the brand. This absence of social proof can be a significant hurdle for new customers, as there are no community testimonials to build trust or validate the brand's claims of quality and honesty. The long shipping times of 14 to 28 business days for domestic orders could be a point of friction for potential customers.

Copy Examples

• •Engineered for Everything. Priced for Everyone. Step into your new favorite pair.
• •Special offer inside: Comfort that keeps up with you.
• •Find your stride without breaking the bank. Our Velocity Runner is built with innovative, lightweight materials to give you the speed you need and the comfort you deserve. Durable, breathable, and ready for any road.
• •We started Liam's Kicks with a simple idea: great shoes shouldn't be a luxury. We work directly with manufacturers to bring you quality footwear that’s built for performance and designed for everyday life, all at a price you'll love.
• •Affordable, high-quality footwear for everyone. 👟 Sneakers, Boots, Sandals | Shop our latest collection 👇