Brand Tone

Classic and Trustworthy, Comfort-Oriented and Simple, Approachable and Family-Friendly, Modernizing and Fresh, Italian Heritage Proud

Brand Values

• •Quality
• •Comfort
• •Simplicity
• •Accessibility/Affordability
• •Tradition and Heritage
• •Innovation/Modernity
• •Inclusivity

Best Practices

• •Emphasize Heritage with a Modern Slant: Reference the brand's long history (since 1851) as a mark of quality and trust, but frame it within contemporary relevance and innovation.
• •Prioritize "Comfort" and "Quality" in Messaging: These are core attributes consistently associated with Liabel. Use descriptive language that evokes softness, ease, and durability.
• •Maintain a Tone of "Approachable Simplicity": Reflect the "Embracing simplicity" tagline. Avoid overly technical jargon or high-fashion pretense. The language should be clear, warm, and inviting.
• •Subtly Weave in Italian Identity: Whether through phrases like "Italian design," "Made in Italy" (where accurate), or alluding to an Italian sense of style and everyday elegance.
• •Be Inclusive and Family-Oriented: Ensure the language appeals to a broad audience, including men, women, and messaging suitable for children's lines, reinforcing that Liabel is for everyone.

Social Perception

A Reliable and Historic Italian Brand, Provider of Good Quality Basics, Traditional yet Evolving, Good Value for Money

Copy Examples

• •Liabel: 170 Years of Italian Comfort, Reimagined for Today. Experience the enduring quality and simple elegance that has defined Liabel since 1851. Our latest collection blends timeless comfort with contemporary style, because true confidence is effortless. #Liabel #EmbracingSimplicity #ItalianComfort
• •Everyday Essentials, Elevated. From your first layer to your softest loungewear, Liabel brings you uncompromising comfort and quality you can trust. Discover the Italian difference in every stitch. Feel good, simply. #LiabelBasics #QualityComfort #Since1851
• •Softness Meets Style. The New Liabel Collection is Here. We’re embracing the future while honoring our heritage. Explore fresh designs, sustainable choices, and the same Liabel comfort your family has loved for generations. More than intimate, it's Liabel. #LiabelNewCollection #ModernTradition #EcoComfort
• •For Life’s Every Moment: Liabel Comfort. Whether it's a busy day or a relaxing evening, start and end it with the pure comfort of Liabel. Designed in Italy for the whole family, for every version of you. #MyLiabel #FamilyComfort #ItalianUnderwear
• •Feel the Simplicity. Wear the Quality. Choose Liabel. Why complicate comfort? Liabel offers straightforward quality and timeless Italian design that feels just right, every day. Rediscover the essentials. #LiabelQuality #SimplyItalian #UnderwearEssentials