Brand Tone

Expert & Elegant

Brand Values

• •Quality and Craftsmanship
• •Expertise and Curation
• •Timeless Elegance
• •Customer Trust

Best Practices

• •Always frame product features as benefits derived from superior craftsmanship or heritage. Use horological or gemological terms where appropriate (e.g., "automatic movement," "sapphire crystal," "carat weight") to reinforce authority, but explain them simply.
• •Use a refined and sophisticated lexicon. Words like "discover," "curated," "timeless," "craftsmanship," "heritage," and "precision" should be staples. Avoid overly casual language, emojis, or slang to maintain brand integrity.
• •Don't just list specifications. Narrate the history of the brand, the inspiration behind the design, or the lifestyle the piece represents. This adds emotional value and distinguishes the product from a simple commodity.
• •The elegance of the copy must be matched by high-quality, professional photography and a clean, uncluttered design across all platforms. The visual experience reinforces the tone set by the words.
• •When responding to comments or inquiries on social media, maintain the expert and elegant tone. Be helpful, polite, and informative, addressing customers with respect. This builds on the perception of a trustworthy and professional local business.

Social Perception

Perceived as a purveyor of high-quality, reputable watch and jewelry brands, a trusted local jeweler in Caen known for expert advice and service, and offering a positive customer experience.

Copy Examples

• •Precision in every detail. The new Herbelin Newport Carbon Titanium is a testament to masterful engineering, blending a feather-light feel with uncompromising durability. A timepiece not just for telling time, but for celebrating the art of watchmaking. Discover the collection in our boutique and online.
• •Your style is timeless. Your watch should be too. At L'heure H, we curate a collection of exceptional timepieces and fine jewelry for those who appreciate true craftsmanship. Find the piece that tells your story. Visit us in Caen or explore our selection at heureh.fr.
• •L'heure H: Where a Passion for Horology Meets the Art of Jewelry. Experience our curated selection of the world's finest brands.
• •Embodying over 160 years of Swiss watchmaking heritage, this Tissot Le Locle Powermatic 80 offers both classic elegance and technical innovation. The intricate guilloché dial, protected by a scratch-resistant sapphire crystal, is powered by a self-winding movement with an impressive 80-hour power reserve. It is a sophisticated statement of precision and style.
• •An Invitation to Discover: New Arrivals from Seiko & Tissot