Brand Tone

authentic, caring, and educational

Brand Values

• •Naturality and Authenticity
• •Made in France and Local Sourcing
• •Transparency and Sincerity
• •Sustainability and Ethics
• •Efficacy and Well-being

Best Practices

• •Prioritize the Brand Story: Always keep the authentic story of the brand's origin at the forefront of communication to strengthen the emotional connection with the audience.
• •Highlight Natural Ingredients: Consistently emphasize the benefits of organic goat's milk and other natural ingredients, educating the audience on their properties.
• •Use a Caring and Positive Vocabulary: Employ words that evoke well-being, gentleness, nature, and authenticity. Address the audience in a friendly and encouraging manner.
• •Showcase "Made in France": Regularly feature the "Made in France" aspect as a guarantee of quality and transparency.
• •Share Customer Experiences: Actively use testimonials and customer reviews in communications to build trust and social proof, reinforcing the perception of an effective and beloved brand.

Social Perception

The public and customers perceive LHBeauty as a trustworthy and effective brand for natural skincare. Positive customer reviews frequently praise the products for improving skin texture, clarity, and hydration, particularly for sensitive or problematic skin. The brand is seen as a great find for those seeking healthy skin, with many customers expressing satisfaction with the results. The story of the brand's origin adds a layer of authenticity that resonates well with consumers. Being featured in online cosmetics stores like Nocibé and SAGA Cosmetics enhances its credibility and reach. The general sentiment is that LHBeauty offers high-quality, natural, and French-made products at a fair price point.

Copy Examples

• •It all started with a grandmother's secret: fresh goat's milk for radiant skin. Today, LHBeauty carries on this heritage with skincare products made in France, designed to care for your skin with the gentleness of nature. Discover our story, discover your natural beauty.
• •Tired of imperfections? Our Perfecting Day & Night Cream is your new ally. Enriched with organic goat's milk, aloe vera, and jojoba oil, it nourishes, soothes, and restores your skin's balance. For a luminous complexion and unified skin, day after day.
• •Give your skin the best of nature. LHBeauty offers a complete range of skincare with organic goat's milk, made in France. Natural, effective, and ethical. What if you switched to authentic beauty?
• •This week, discover our latest creation: the Bamboo Charcoal and Goat's Milk Mask. It purifies, detoxifies, and tightens pores for visibly clearer and healthier skin. Because at LHBeauty, we believe in the power of natural ingredients to reveal your skin's full potential.
• •Your testimonials are our greatest reward! Like Elena, let yourself be seduced by the softness and effectiveness of our organic goat's milk skincare. 'A brand that combines gentleness and effectiveness, I am delighted with the results!' Thank you for your trust.