Brand Tone

Aspirational & Motivational, Performance-Oriented & Efficacious, Authoritative & Trustworthy, Community-Focused, Direct & No-Nonsense

Brand Values

• •Excellence & Quality
• •Transparency
• •Efficacy & Results
• •Resilience & Hard Work
• •Customer-Centric Care
• •Health & Well-being

Best Practices

• •Develop a "Brand Voice Chart": Document key personality traits (e.g., Aspirational, Authoritative, Resilient) and corresponding "Words We Use" / "Words We Avoid." For LGXNDS, this would include motivational verbs, benefit-driven adjectives, and avoiding overly casual or unscientific language.
• •Prioritize Benefit-Driven Language Rooted in Values: Always connect product features back to the core values of Excellence, Efficacy, and supporting the customer's "lgxndary" journey. Instead of just stating an ingredient, explain how it helps them achieve their goals.
• •Maintain an Aspirational Yet Achievable Stance: Inspire customers to reach for their peak potential ("Unleash Your Inner Legend") but ground it in the idea that this is achieved through hard work, discipline, and the support of quality products ("Built Not Born").
• •Ensure Transparency in Claims: When discussing product benefits, especially for performance supplements, consistently refer to quality ingredients, scientific backing (where applicable), and transparent labeling, reinforcing the value of "Trust."
• •Use Consistent Calls to Action that Reinforce the Brand Mission: CTAs should not just be transactional ("Buy Now") but should also invite users into the brand's world ("Join the Movement," "Become Lgxndary," "Elevate Your Journey"). This reinforces the community and aspirational aspects of the brand.

Social Perception

Positive for Product Efficacy (Supplements), Emerging Brand Awareness, Apparel as Supporting Merchandise, SARMs Association & Skepticism, Active on TikTok, Mixed Retailer Perception

Copy Examples

• •Headline: Unleash Your Peak. Fuel Your Legend. Body: Stop wishing, start doing. LGXNDS premium supplements are formulated with clinically backed ingredients to help you crush your goals and redefine your limits. It’s not just about working out, it’s about building your legacy. Are you ready to become legendary? Call to Action: Shop Performance Stacks.
• •Headline: Built, Not Born. Powered by LGXNDS. Body: True strength comes from discipline. True results come from clean, potent fuel. Our commitment is to transparency and excellence, delivering supplements that work as hard as you do. No fillers, no shortcuts – just pure, lgxndary power. Call to Action: Discover Our Ingredients.
• •Headline: Don't Just Chase Goals. Become the Standard. Body: LGXNDS isn't just a supplement, it's a commitment to your evolution. From boosting energy and focus to accelerating recovery, we provide the scientifically engineered tools you need to perform at your best, every single day. Call to Action: Elevate Your Training.
• •Headline: The Grind Doesn't Lie. Neither Do Our Formulas. Body: Feel the difference quality makes. LGXNDS offers transparently dosed, high-efficacy supplements designed for those who demand more from their bodies and their fuel. Your journey to a healthier, lgxndary life starts now. Call to Action: View Our Top Sellers.
• •Headline: Your Potential is Waiting. What Are You Waiting For? Body: Every scoop, every capsule, every workout is a step towards the legend you're destined to be. LGXNDS provides the essential nutritional support to help you recover faster, push harder, and achieve what others only dream of. Call to Action: Join the LGXNDS Movement.