Brand Tone

Empowering & Inspirational, Personal & Heartfelt, Approachable & Friendly, Stylish & Confident, Appreciative

Brand Values

• •Resilience & Empowerment
• •Quality & Craftsmanship
• •Authenticity & Personal Connection
• •Passion
• •Giving Back
• •Customer Satisfaction

Best Practices

• •Anchor in the Founder's Story: Consistently weave elements of Lisa George's journey of resilience and passion into the narrative. This authentic core is key to the brand's empowering and heartfelt tone.
• •Emphasize "Feeling": Use evocative language that focuses on how the jewelry makes the wearer *feel* – confident, empowered, beautiful, connected. The customer quote "It just feels good on" is a powerful touchstone.
• •Speak Directly to "Her": Address the target audience (women) with an understanding and supportive voice. Use inclusive language that celebrates their strength and individuality.
• •Balance Aspiration with Accessibility: While showcasing stylish and high-quality designs, maintain an approachable and friendly tone that invites connection rather than intimidation. Highlight the handcrafted nature and personal touch.
• •Maintain a Voice of Gratitude and Community: Regularly express appreciation for customers and encourage interaction. Foster a sense of belonging around the shared values of resilience and empowerment.

Social Perception

High-Quality and Unique, Inspiring and Meaningful, Trustworthy, Good Customer Service, Fashionable

Copy Examples

• •Headline: More Than Just Jewelry, It's Your Story of Strength. Body: Each L George Designs piece is handcrafted with passion, born from a journey of resilience. Wear it as a reminder of your own power and the beauty of new beginnings. It doesn’t just look good, it *feels* good on. #LGeorgeDesigns #EmpowermentInEveryPiece Tone: Inspirational, Personal
• •Headline: Find the Piece That Speaks to You. Feel the Connection. Body: From bold statements to delicate whispers of gold, our handcrafted collections are designed by Lisa George to resonate with your spirit. Discover jewelry that’s as unique and resilient as you are. #HandcraftedWithHeart #LGeorgeDesignsStory Tone: Heartfelt, Approachable
• •Headline: Elegance That Empowers. Style That Endures. Body: At L George Designs, we believe in jewelry that not only turns heads but also lifts spirits. Our unique electroplated gold finish ensures lasting beauty, a perfect reflection of your enduring strength. #StyleAndSubstance #MadeToLast Tone: Confident, Quality-focused
• •Headline: "It just feels good on." – And that’s everything to us. Body: We pour our heart into every design, hoping it brings a smile to your face and a feeling of empowerment. Thank you for sharing your L George moments with us! Tag us @lgeorgedesignsllc to be featured. #CustomerLove #LGeorgeCommunity #FeelGoodJewelry Tone: Appreciative, Friendly
• •Headline: The Perfect Necklace Started It All. What Will Your L George Piece Inspire in You? Body: Born from a moment of creative healing, L George Designs celebrates resilience and the power of new beginnings. Explore our collections and find a piece that tells your unique story. #InspiredDesigns #WearYourStory #LGeorgeDesigns Tone: Inspirational, Engaging