Brand Tone

Passionate, Activist, and Inclusive

Brand Values

• •Activism and Advocacy
• •Community
• •Ethical & Sustainable Production
• •Authenticity & Tangible Support
• •Quality and Fair Pricing

Best Practices

• •Always connect the product to the mission; sell a 'medium to spread a message' rather than just an item, emphasizing advocacy and community.
• •Regularly embed proof in messaging, such as the €2 donation and OEKO-TEX/PeTA certifications, to build credibility for activist claims.
• •Use inclusive, uniting language like 'together,' 'community,' 'our,' and 'we' to foster a strong sense of belonging and partnership with customers.
• •Maintain a passionate yet resolute tone, which is warm and inviting (using emojis like ❤️) but also strong and unwavering in its convictions (using emojis like ✊ and words like 'fight').
• •Be transparent and specific about where donations are going and provide concrete examples of the brand's impact to combat skepticism and demonstrate authenticity.

Social Perception

The brand is likely perceived positively by its target audience due to its explicit ethical stance and tangible support for LGBTQ+ causes. However, it may face skepticism from consumers wary of 'rainbow washing' and minor confusion due to conflicting regional branding signals.

Copy Examples

• •This isn't just a hoodie. It's a statement. ✊ Our new 'Equality' hoodie is made from 100% PeTA-certified vegan materials and, like every item, €2 of your purchase is donated to protect LGBTQ+ youth. Wear your values. #LGBTQWorldwide #Equality #EthicalFashion #Pride
• •You are part of the movement. At LGBTQWorldwide, every design is a conversation starter and every purchase is a step toward global equality. Join a community of over 10,000 activists, allies, and friends. Shop the collection and make your voice visible. [Link]
• •Your purchase now has the power to grow. Introducing the LGBTQWorldwide Crypto Coin! 🌈 With every order, you receive 200 Coins, helping to fund vital LGBTQ+ projects worldwide and increasing in value as our community grows. Shop. Earn. Empower.
• •Text Overlay 1: Style that stands for something. Text Overlay 2: OEKO-TEX & PeTA Certified ✅ Text Overlay 3: Every purchase supports the community. ❤️ Voiceover/Caption: "Look good, do good. That's our promise. This is more than clothing—it's a movement." #LGBTQ #Pride #Activism
• •Subject: A Thank You From Our Community Hi [Name], Because of your support, we're not just a store; we're a global platform for change. This month, your purchases helped us support [mention a specific cause or project]. Thank you for being part of this journey. Together, we're making a difference. ❤️