Brand Tone

Advocacy-driven, Educational, Aspirational, Idealistic, Inclusive, Forward-looking, and Empowering

Brand Values

• •Education and Awareness
• •Inclusivity
• •Change and Progress
• •Community Focus

Best Practices

• •Develop a Brand Voice Guide: Explicitly document the brand's tone (e.g., educational, empowering, inclusive, aspirational), key messaging points, preferred terminology (and terms to avoid), and provide examples. This ensures anyone writing for the brand is aligned.
• •Prioritize Education and Empowerment: Ensure that copy, where appropriate, not only promotes products but also subtly reinforces the brand's mission to educate and empower. This can be through product descriptions that explain symbols or highlight community significance, or by directing users to blog content.
• •Use Inclusive Language Consistently: Actively use gender-neutral language and terms that are affirming and respectful of all identities within the LGBTQ+ spectrum. Avoid stereotypes and ensure representation in imagery and scenarios.
• •Maintain Authenticity: The voice should feel genuine and deeply connected to the LGBTQ+ community and its values. Avoid rainbow washing or superficial engagement. The commitment to changing mentalities should feel sincere in all communications.
• •Review and Refine Regularly: Periodically review all marketing copy (website, product descriptions, any social media, emails) to ensure it consistently reflects the defined brand tone and values. Adapt as the brand and community evolve, but always stay true to the core mission of inclusivity and education.

Social Perception

The brand sees itself as an entity that wants to educate, break down barriers, and foster a more inclusive future. Customers who find and align with the brand's stated mission of education and inclusivity are likely to perceive it positively as a supportive and purposeful business.

Copy Examples

• •Headline: Wear Your Pride. Share The Knowledge. Body: Our new collection is more than just fabric and thread – it's a conversation starter. Each piece is designed to celebrate LGBTQ+ identity and inspire understanding. Explore designs that tell a story and help us build a more inclusive world, one piece of apparel at a time. #LGBTfirst #PrideInStyle #EducateAndElevate
• •Headline: Beyond the Rainbow: Understanding is Our Superpower. Body: At LGBT first, we believe in the power of knowledge. Our blog dives into topics that matter to our community and allies, fostering understanding and empathy. Shop our range of pride-positive gear and join us in creating a future where everyone feels seen and celebrated. #LGBTQIA #LearnWithPride #InclusivityNow
• •Headline: Dress the Part. Drive the Change. Body: Your style can be a statement. LGBT first offers apparel and accessories that empower you to show your true colors and support a mission of progress. We're dedicated to breaking down barriers and educating for a better tomorrow. Discover your new favorite piece today. #ChangeMakers #LGBTfirstStyle #EqualityForAll
• •Headline: More Than A Store: We're Building A More Inclusive Tomorrow. Body: LGBT first is committed to fostering a healthier, more inclusive future through education and community. Every purchase supports our mission to share diverse stories and promote understanding. Explore our collections and be part of the movement. #FutureIsInclusive #LGBTfirstCommunity #PrideAndPurpose
• •Headline: Authentically You. Actively Aware. Body: Celebrate your identity with LGBT first. We provide the gear that lets you shine, and the resources to help enlighten others. Together, let's champion a world where being 'LGBT first' means being proud, understood, and equal. Check out our latest arrivals and blog posts! #BeSeenBeHeard #ProudAlly #LGBTfirst