Brand Tone

Professional and Expert, Quality-Conscious and Confident, Health-Oriented and Caring, Design-Aware and Sophisticated, Informative and Educational

Brand Values

• •Quality & Durability: "Made in Germany" and a 30-year warranty are core tenets.
• •Ergonomics & Health: Promoting active and healthy sitting through innovative technology like ERGO TOP®.
• •Innovation: Patented technology and continuous development of ergonomic solutions.
• •Design Excellence: A strong emphasis on the aesthetic appeal and functional design of their furniture.
• •Craftsmanship & Regionality: Production in Germany and collaboration with regional craftspeople.
• •Customer Well-being: Focused on improving health and comfort in daily life and at the workplace.
• •Tradition & Heritage: Evidenced by the Löffler Collection and long-standing manufacturing.

Best Practices

• •Emphasize "Gesundes Sitzen" (Healthy Sitting): Consistently link products to the health benefits of ergonomic design and active sitting. Use terms like "well-being," "vitality," "posture," and "back health."
• •Highlight "Made in Germany" and Quality: Regularly mention the German manufacturing, precision engineering, durability, and the 30-year warranty to reinforce trust and the premium nature of the brand.
• •Use Expert and Confident Language: Write with authority on ergonomics and design. Avoid overly casual or trendy language. The tone should reflect the quality and innovation of the products.
• •Integrate Design and Aesthetics: While function and health are key, also appeal to the design-conscious customer by mentioning the aesthetic appeal, collaboration with designers, and timeless style of the furniture.
• •Maintain Professionalism and Clarity: Ensure all copy is clear, concise, grammatically correct, and professionally presented. This reflects the overall quality commitment of the Löffler brand. Provide informative content that educates the customer about the products and their benefits.

Social Perception

Positive (Customers): Customers generally perceive Löffler GmbH as a provider of high-quality, durable, and ergonomically excellent furniture. The investment is often seen as worthwhile due to the long-term benefits and product lifespan. Respected (Industry): Recognized for its innovative ergonomic solutions and quality manufacturing. Association with Health and Well-being: The brand is linked to concepts of healthy posture and workplace comfort. Premium Brand: The quality, design, and "Made in Germany" label position Löffler as a premium offering in the office furniture market. Specialist Dealers: Respected and recommended by specialist ergonomic furniture dealers.

Copy Examples

• •Headline: Invest in Your Well-being. Experience Löffler. Body: More than just a chair, it's a commitment to your health. Our ERGO TOP® technology promotes active sitting, strengthening your back with every movement. Crafted in Germany for lasting comfort and support. Discover the difference a Löffler makes. Tone: Health-Oriented, Quality-Conscious, Professional.
• •Headline: 30 Years of Quality. A Warranty You Can Sit On. Body: At Löffler, we don't just build furniture; we engineer ergonomic solutions designed to last. That's why we confidently offer a 30-year warranty on core components. Experience the peace of mind that comes with exceptional German craftsmanship. Choose Löffler, choose longevity. Tone: Confident, Quality-Conscious, Reassuring.
• •Headline: Design That Moves You. Literally. Body: Löffler furniture seamlessly blends sophisticated design with our patented ERGO TOP® technology for 360° movement. Elevate your workspace with pieces that are as aesthetically pleasing as they are beneficial for your posture and vitality. Sit smarter, live better. Tone: Design-Aware, Innovative, Health-Oriented.
• •Headline: The Art of Sitting, Perfected in Germany. Body: From the precision engineering of our active sitting mechanisms to the selection of premium materials, every Löffler chair is a testament to German manufacturing excellence. Feel the ergonomic support and timeless design that define true quality. Your body will thank you. Tone: Expert, Quality-Conscious, Sophisticated.
• •Headline: Beyond Comfort: The Science of Healthy Seating. Body: Don't just sit. Sit actively with Löffler's ERGO TOP®. Our research-backed ergonomic principles are at the heart of every design, ensuring optimal spinal support and encouraging micro-movements to keep you energized and focused throughout your day. Learn more about the Löffler ergonomic advantage. Tone: Informative, Expert, Health-Oriented.