Brand Tone

Relatable and Friendly, Empowering and Confident, Informative and Transparent, Innovative and Modern

Brand Values

• •Comfort
• •Sustainability
• •Honesty and Transparency
• •Freedom and Versatility
• •Inclusivity
• •Ethical Practices

Best Practices

• •Embrace Relatability: Use everyday language and scenarios that your target audience (modern working women) can connect with. Share the "why" behind the brand – the desire for comfort and practicality.
• •Highlight Core Values Consistently: Weave in keywords and phrases related to comfort, sustainability, innovation, and empowerment in all communications, from product descriptions to social media posts.
• •Be Authentically Transparent: When discussing materials or production, be honest and informative. Avoid greenwashing by providing specific details about your sustainable practices.
• •Empower Through Language: Use an encouraging and uplifting tone that makes customers feel good about themselves and their choices when they wear LEZÉ. Focus on freedom and confidence.
• •Stay True to the "Workleisure" Hybrid: Always balance the concepts of "pajama-like comfort" with "work-appropriate polish." Ensure the copy reflects this unique blend that defines the brand.

Social Perception

Positive, Innovative and High Quality, Ethically Conscious, Relatable Founders, Price Considerations, Community Focused

Copy Examples

• •Headline: "Finally. Workwear that feels like a weekend. (Because who said Mondays can't be comfy?)" Body: Made from recycled coffee grounds and fishing nets, our [Product Name] gives you that all-day pajama softness with a get-things-done polish. Work smarter, not harder on your wardrobe. #WorkLeisure #SustainableStyle
• •Headline: "Your Boardroom. Your Rules. Your Comfort." Body: LEZÉ the Label empowers you to ditch the stiff and embrace the soft. Our innovative fabrics, born from waste, are designed for the woman who does it all—and wants to feel amazing doing it. #FreedomInFashion #EthicallyMade
• •Headline: "Look Good, Feel Good, Do Good. Repeat." Body: It’s more than just clothing; it’s a choice. A choice for comfort, for style, and for a healthier planet. Discover our collection, crafted from materials like recycled bottles, and join the workleisure revolution. #ConsciousComfort #LEZEtheLabel
• •Headline: "From Coffee Runs to Client Meetings, Effortlessly." Body: Spilled your morning latte? No worries. Our coffee-infused fabrics are not just incredibly soft and odor-resistant, they’re also forgiving. LEZÉ the Label: keeping you chic and comfortable, no matter what the day throws your way. #PJFeelAllDay #SustainableInnovation
• •Headline: "Tired of 'Work Clothes'? Us Too." Body: That’s why we created LEZÉ the Label. Real comfort, real style, real sustainability. Crafted for real women leading real lives. Experience the difference recycled materials and thoughtful design can make. #OfficeComfort #WearYourValues