Brand Tone

Professional and Direct, Trendy and Fashion-Forward, Accessible and Service-Oriented, Aspirational yet Attainable

Brand Values

• •Trend-Driven
• •Value for Money
• •Quality (within the fast-fashion context)
• •Customer Service
• •Global Reach
• •Efficiency

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality traits (e.g., professional, trendy, supportive, efficient) and define the appropriate language, style, and tone for different platforms and communication types (e.g., website copy vs. social media engagement vs. email outreach).
• •Know Your Audience (B2B Retailers): Always tailor the language to resonate with business owners. Focus on their needs: profitability, trend relevance, quality for their customers, ease of ordering, and reliable partnership.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual branding (e.g., modern, clean imagery accompanied by clear, professional, and trend-aware text).
• •Train Your Team: Ensure anyone creating content or interacting with clients (sales, customer service, social media managers) understands and can consistently apply the brand's tone of voice.
• •Review and Adapt: Regularly review all public-facing content for consistency. As the brand evolves or market trends shift, be open to subtly adapting the tone while staying true to core values.

Social Perception

Business-Focused, Modern and Stylish, UK-Based International Supplier, Limited Public Persona (beyond product), General Online Visibility

Copy Examples

• •Website Banner/Ad: Stock Your Boutique with the Hottest Trends. Ley Settimo: Your UK Wholesale Partner for Fast Fashion. Global Shipping. Shop New Arrivals!
• •Instagram Post Caption: ✨ NEW IN ✨ Fresh drops just landed! Elevate your collection with our latest runway-inspired pieces. Wholesale inquiries welcome via DM or link in bio. #LeySettimo #WholesaleFashion #B2Bstyle #NewCollection #FastFashionSupplier
• •Email Subject Line to Potential Retailers: Unlock Profit Margins with Ley Settimo's Latest Womenswear Collection
• •Facebook Ad Targeting Boutique Owners: Tired of sourcing? Ley Settimo delivers quality, on-trend womenswear direct from the UK. Streamline your buying process and delight your customers. Become a wholesale partner today!
• •About Us Snippet Reinforcement: At Ley Settimo, we're more than just a wholesale supplier; we're your partner in fashion. With over a decade of experience, we empower retailers worldwide by providing access to the latest trends, quality garments, and exceptional service.