Brand Tone

Artistic, Empowering, and Cultured

Brand Values

• •Creativity and Originality
• •Quality and Craftsmanship
• •Cultural Fusion
• •Empowerment
• •Heritage and Modernity

Best Practices

• •Lead with the Inspiration: Always begin the story of a piece with its inspiration, whether it's a journey, a piece of art, or a specific craft. This reinforces the value of creativity and cultural fusion.
• •Use Empowering and Evocative Language: Employ strong, aspirational words like "transform," "empower," "radiate," and "goddess." This connects the product to the feeling it’s meant to evoke, aligning with the brand's core mission.
• •Educate on the Craft: Briefly explain the unique techniques or materials used, such as "passementerie" or "Italian vegan leather." This highlights the brand's commitment to quality and craftsmanship, justifying its premium positioning.
• •Speak as the Artist: Use an "I" voice from Leyla in blog posts and social media captions to maintain a personal, authentic connection. Sharing her direct perspective as a "dreamer" and designer makes the brand more relatable.
• •Bridge Heritage and Modernity: Consistently frame the products as a blend of old and new. Use phrases like "timeless meets contemporary," "heritage reborn," or "ancient craft, modern twist" to reinforce the brand's unique market position.

Social Perception

The public perceives Leyla Gans LLC as a high-quality, artful, and distinctive brand. Customers and interviewers see Leyla as a true artist and a trendsetter in her field. Her designs are seen as more than just accessories; they are viewed as statement pieces and "versatile work of wearable art." The feedback suggests that customers feel they are buying a unique product with a story, backed by quality craftsmanship. The brand is associated with elegance, creativity, and a bohemian-chic aesthetic.

Copy Examples

• •More than a necklace, it’s a feeling. Inspired by ancient sun deities and crafted from supple vegan leather in Italy, the Sunburst Necklace is an emblem of your inner light. Each fringe is designed to move with you, a dance of modern design and timeless power. Wear it and feel like the Goddess you are.
• •Where old-world craft meets a new-world edge. These earrings began as a sketch inspired by the delicate intricacy of passementerie, a beautiful, centuries-old art form. I’ve paired that heritage with bold, modern metals to create something entirely new. A piece of wearable art that tells a story of then and now.
• •Leyla Gans LLC was born from a simple belief: the right accessory has the power to transform. A dreamer and a traveler at heart, Leyla fuses inspirations from nature, architecture, and cultures across the globe into each design. We are for the woman who appreciates artful design and enduring beauty, who knows that every piece she wears tells a part of her story.
• •A Story of Art, Travel, and Timeless Design...
• •Don't Just Accessorize. Adorn. Crafted from unexpected materials and inspired by global cultures. Find the piece that tells your story. Shop the collection.