Brand Tone

Informative & Educational, Passionate & Caring, Natural & Pure, Sophisticated & High-Quality, Approachable & Friendly

Brand Values

• •Naturality & Purity
• •Efficacy & Scientific Approach
• •Sustainability & Environmental Respect
• •Transparency
• •Made in Italy
• •Cruelty-Free
• •Inclusivity/Care for Sensitive Skin
• •Conscious Beauty

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines Leyel's tone (e.g., "Passionate Expert," "Caring Innovator"), key messaging points, preferred terminology (e.g., "biotechnological actives" instead of "chemicals"), and words to avoid. This ensures anyone writing for the brand is aligned.
• •Prioritize "Natural Elegance" in Language: Consistently use descriptive words that evoke both nature (e.g., "botanical," "pure," "earth-derived") and sophistication/efficacy (e.g., "advanced," "potent," "precision," "innovative").
• •Emphasize the "Why": Connect product features to the brand's core values. For example, when discussing natural ingredients, link it back to sustainability, care for sensitive skin, or the founder's passion. This adds depth and reinforces brand identity.
• •Maintain an Educational yet Accessible Approach: While highlighting scientific aspects ("biotechnological actives"), explain their benefits in a way that is easy for the consumer to understand. Avoid overly technical jargon without clarification. The blog is a good platform for this.
• •Show, Don't Just Tell, the Care: Infuse copy with empathy, especially when addressing skin concerns. Use language that shows understanding and offers genuine solutions, reflecting the founder's journey with nickel allergies. This builds trust and emotional connection.

Social Perception

Customers likely perceive the brand as a niche, high-quality Italian skincare line focused on natural and effective solutions, particularly for those with sensitive skin or specific allergies like nickel. The emphasis on "Made in Italy," natural ingredients, and scientific backing likely appeals to consumers seeking trustworthy and specialized products. For the broader public who may not be familiar with the brand, the perception would be shaped by its online presentation. It would likely be seen as an emerging independent Italian skincare brand with a strong ethical stance (vegan, cruelty-free, sustainable) and a focus on ingredient quality and targeted solutions.

Copy Examples

• •Headline: "Unlock Radiance, Naturally. Discover Leyel Skincare - Where Italian Nature Meets Biotechnological Innovation." Body: "Tired of compromising between nature and results? At Leyel, we meticulously blend potent botanicals with advanced scientific actives to bring you skincare that's both kind to your skin and powerfully effective. Experience the best of Italian-crafted, conscious beauty. #LeyelSkincare #NaturalEfficacy #ItalianBeauty"
• •Headline: "Sensitive Skin? Meet Your Soothing Solution. Leyel Skincare, Formulated with Care in Italy." Body: "We understand the challenges of sensitive skin. That's why our founder dedicated three years to perfecting formulas gentle enough for even nickel-allergic skin. Embrace comfort and visible results with Leyel's thoughtfully crafted, vegan, and cruelty-free skincare. Your skin will thank you. #SensitiveSkinSavior #LeyelCares #MadeInItalyWithLove"
• •Headline: "The Secret to Your Healthiest Skin: A Routine Rooted in Nature and Science." Body: "Building your ideal skincare ritual should be a journey of joy, not confusion. Leyel's 'Percorsi Beauty' (Beauty Paths) guide you step-by-step, pairing the purity of natural Italian ingredients with the precision of biotechnology. Let us help you reveal your most luminous, fresh, and healthy complexion. #ConsciousSkincare #LeyelRoutine #BiotechBeauty"
• •Headline: "Experience the Leyel Difference: Pure Ingredients, Powerful Results, Transparent Beauty." Body: "At Leyel Skincare, what we leave out is just as important as what we put in. Our Made in Italy formulas are vegan, cruelty-free, and brimming with natural goodness, enhanced by cutting-edge biotech actives. We believe in transparency, so you can always feel confident about what you're putting on your skin. Explore our collection. #TransparentBeauty #VeganSkincareItaly #LeyelValues"
• •Headline: "Elevate Your Skincare with Leyel. Italian Craftsmanship for Discerning Skin." Body: "Indulge in luxurious textures and visible results with Leyel Skincare. Our commitment to high-quality, natural ingredients, combined with scientific innovation, offers a sophisticated approach to daily skin wellness. Discover the Italian secret to a radiant, healthy glow. #LuxuryNaturalSkincare #ItalianMade #LeyelGlow"