Brand Tone

Feminine, Flattering, Joyful, Confident, Effortless, Stylish, Appreciative, Warm, Conscious, Thoughtful, Accessible Luxury

Brand Values

• •Flattering Fit & Female Empowerment
• •Quality Craftsmanship
• •Slow Fashion & Ethical Production
• •Timeless Style over Fleeting Trends
• •Customer Connection & Joy
• •Versatility & Practicality
• •Color & Vibrancy

Best Practices

• •Embrace "Flattering Femininity": Always describe clothing in terms of how it will make the wearer *feel* – confident, beautiful, comfortable. Use words that evoke grace, elegance, and effortless charm.
• •Speak with Joy and Warmth: Infuse copy with positive, uplifting language. When interacting with customers, maintain a friendly, approachable, and appreciative tone, reflecting the praised personal customer service.
• •Highlight the "Why" Behind the "What": Don't just describe a dress; explain the thought behind it – the flattering cut, the comfortable fabric, the joy of the print. Briefly weave in values like slow fashion and ethical production when relevant to add depth.
• •Focus on Timelessness & Versatility: Emphasize that these are pieces to be loved and worn for many seasons and various occasions, rather than fast-fashion trends. Showcase how items can be styled up or down.
• •Be Authentic and Relatable: Use language that real women would use. Share stories (even small ones) about the design inspiration or the women who wear the clothes (while respecting privacy). Keep the voice genuine and avoid overly corporate or stiff language.

Social Perception

Positive, Admired, Good Quality, Value, Flattering, Comfortable, Ethical, Conscious Choice, Excellent Customer Service, Unique, Stylish

Copy Examples

• •Instagram Post Caption (New Dress Launch): "Meet the [Dress Name]! ✨ Designed to make you smile every time you open your wardrobe. Crafted from the softest Jaipur cotton with a print that whispers joy, she’s all about effortless style and feeling wonderfully you. Pockets included, of course! 😉 #LexyLondonStyle #NewCollection #FeminineFlair #FeelGoodFashion #TimelessDress"
• •Website Product Description Snippet: "Our [Skirt Name] is a celebration of vibrant colour and flattering design. Handcrafted with love and an eye for detail, this piece moves beautifully with you, taking you from sunny garden parties to elegant evening strolls. Feel confident, comfortable, and utterly chic. #SlowFashion #RealWomenStyle #JoyfulDressing"
• •Email Newsletter Subject Line: "Just In: Your new favourite dress (and the confidence boost that comes with it!)"
• •Facebook Ad Copy: "Tired of clothes that don't quite 'get' you? Discover LexyLondon – where feminine, flattering designs meet beautiful, handcrafted quality. We create timeless pieces for grown-up women who love colour, comfort, and a touch of effortless style. Feel your best, every day. Shop now! #LexyLondon #StyleForWomen #EthicalFashion"
• •TikTok Video Overlay Text (showing a dress being styled in two ways): "Daytime coffee run ➡️ Evening glam ✨ Our [Dress Name] does it all. Effortless, flattering, and always ready for an adventure! #VersatileStyle #DressItUpOrDown #LexyLondon"