Brand Tone

Friendly, Trendy, and Empowering

Brand Values

• •Authenticity and Individuality
• •Inclusivity and Community
• •Creativity and Passion
• •Quality and Customer Focus

Best Practices

• •Stay True to the Persona: Always write as Lexy a passionate, creative, and friendly business owner. Use "I" and "we" to maintain a personal connection. Share behind-the-scenes content and personal stories related to the products.
• •Use Your Community's Language: Incorporate slang and references that are popular with your target audience (e.g., "era," "the vibe," "it's giving..."). Monitor comments and TikTok trends to stay current, ensuring the language feels natural and not forced.
• •Lead with Values: Weave brand values into the copy. Mention ethical production, the LGBTQ+ owned status, and the joy of self-expression in product descriptions and social posts to reinforce what the brand stands for.
• •Balance Playful with Professional: While the tone is casual, ensure all copy is clear, and free of errors. For customer service interactions and policies (like the no returns policy), be direct and polite to build trust and manage expectations effectively.
• •Be Visually Consistent: The fun, colourful, and authentic tone must be reflected in the visuals. Use high-quality, vibrant photos and user-generated content that align with the brand's aesthetic. The visual and written tones should always complement each other.

Social Perception

Lexy Clare Authentic is perceived as a trustworthy and high-quality small business. Customers rate the brand highly, with a 5.0/5 rating mentioned in one review summary, praising both the unique products and the positive seller interaction. The brand is seen as a go-to source for niche, interest-based merchandise that is both stylish and affordable. Its active and transparent presence on social media, especially TikTok, builds a strong, positive rapport with its audience, who see it as a relatable and authentic creator-led business. The brand is also recognized for its support of the LGBTQ+ community.

Copy Examples

• •Calling all our 'sadies' who are still baddies! 🖤 Our new 'Even Baddies Get Sadies' tee is for those days when you need a little comfort, but still want to look iconic. Ethically made and super soft, because you deserve the best. Tap to shop the vibe. #EvenBaddiesGetSadies #Y2Kfashion #MentalHealthMatters #LexyClareAuthentic
• •For the girl who lives between the pages. Our Vintage Love Necklace is a delicate nod to your favorite stories. With its timeless design, it ’s the perfect, subtle piece to wear while you ’re lost in another world. Layer it with your other faves or let it shine on its own. The next chapter of your style story starts here.
• •Packing up an order for a customer with TASTE. We see you, fellow football and Taylor fan! 🫡 Thanks for your support, hope you love your new pieces! #SmallBusinessUK #PackingOrders #FootballMerch #Swiftie #Y2KTee
• •Psst... Early Access Just For You ✨You get first dibs! Our new collection of prints, including the viral 'Adulting is Soup and I Am a Fork,' is now live for our VIPs. Perfect for that blank wall you've been meaning to decorate. Get yours before they hit the main site!
• •In your Formula 1 era? 🏎️ Show up for race day in style with our F1 merch collection. From minimalistic keyrings to statement tees, we have the perfect gear for every fan. Support a small, LGBTQ+ owned business and get ready for lights out! Shop now. #F1 #Formula1 #F1Merch #SmallBusiness