Brand Tone

professional, modern, and aspirational

Brand Values

• •Quality and Durability
• •Innovation and Design
• •Value and Accessibility
• •Sustainability and Impact
• •Inclusivity

Best Practices

• •Maintain Consistency: Ensure the "Minimalist Living" motto and professional, modern tone are consistent across all platforms from the website and product descriptions to future social media posts and customer service interactions.
• •Highlight Core Values: Consistently weave brand values like quality, durability, and craftsmanship into the copy. Use terms like "handcrafted," "engineered," "durable," and "premium materials."
• •Focus on the "Why": Instead of just listing features, explain the benefits. For example, "a non-porous surface" becomes "effortless maintenance and a sink that looks new for years."
• •Use a Unified Brand Name: Clarify the brand identity across all channels to distinguish it from other "Lexicon" brands. Consistently use "LEXICON™ HOME DECOR" or "Lexicon Home" to build specific brand recognition.
• •Build a Community Voice: As the brand launches its social media, use an engaging, informative, and slightly aspirational tone. Ask questions, showcase user-generated content (with permission), and share design tips to build a community around the brand's aesthetic.

Social Perception

The public perception of LEXICON™ HOME DECOR is largely positive but still emerging. Customers generally report satisfaction with product quality and aesthetics, perceiving the brand as a provider of stylish, durable, and good-value kitchen and bath fixtures. However, brand recognition is still developing due to limited online presence and recent website launch, and there's some confusion with other 'Lexicon' brands.

Copy Examples

• •Your Home is Your Vocabulary. Define it with Lexicon. Discover minimalist sinks and fixtures designed for modern living.
• •Simplicity is the ultimate sophistication. Our quartz fireclay sink in Concrete Gray offers a sleek, non-porous surface that resists stains and scratches, keeping your kitchen effortlessly beautiful. #LexiconHome #MinimalistLiving #KitchenDesign #HomeDecor
• •Tired of the clutter? Embrace Minimalist Living. LEXICON™ HOME DECOR offers handcrafted kitchen and bath fixtures that blend timeless style with lasting durability. Click to explore our collection and elevate your home today.
• •Engineered with 80% natural quartz, this undermount sink is built for life. Its non-porous surface provides maximum protection against heat, scratches, and stains, while its sound-absorbing properties make for a quieter kitchen. Backed by a limited lifetime warranty, it's not just a sink - it's a long-term investment in your home's quality and style.
• •Style That Lasts. Quality You Can Afford. For a limited time, get 15% off all Lexicon Platinum Quartz sinks. We cut out the middleman to bring you premium design and durability without the premium price. Upgrade your kitchen now.