Brand Tone

Warm, Sentimental, Friendly, Approachable, Helpful, Customer-Oriented, Inspirational

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality
• •Customer Satisfaction
• •Celebration of Special Moments
• •Eco-consciousness

Best Practices

• •Emphasize Emotion: Always aim to connect with the customer's feelings. Use words that evoke warmth, nostalgia, love, and joy. Focus on the "why" behind the gift – the memory it preserves or the bond it celebrates.
• •Tell a Story: Frame products within a narrative. Instead of just listing features, explain how the product helps capture or create a special moment. Use storytelling in social media captions and product descriptions.
• •Maintain a Friendly & Accessible Voice: Even when being professional, ensure the language is easy to understand and welcoming. Use "you" and "your" to speak directly to the customer. Respond to inquiries with a helpful and kind demeanor.
• •Highlight Personalization: Consistently remind customers that products can be tailored to their unique stories and preferences. Use phrases like "custom-made for you," "your special touch," or "uniquely theirs."
• •Be Visually Congruent: Ensure that the tone of the copy matches the visual style of the brand. If the images are soft and heartwarming, the copy should reflect that. Use consistent language and calls to action across all platforms.

Social Perception

Gift-Focused, Sentimental Value, Aesthetic Appeal. Customers likely perceive LexaPrints primarily as a destination for finding unique and personalized gifts that are carriers of memories and emotions, with a design and appealing imagery.

Copy Examples

• •Facebook/Instagram Post (Star Map): "Remember that one night? The stars aligned, and everything changed. ✨ Capture the magic forever with a custom Star Map. The perfect way to say 'Our love was written in the stars.' #LexaPrints #StarMap #NightSky #AnniversaryGift #UniqueGift #LoveStory"
• •Product Description (City Map): "Home is where your story begins. Keep your favorite city close to your heart, or celebrate a place filled with cherished memories. Our custom City Maps are more than just decor; they're a beautiful reminder of the streets that shaped you. Personalize yours today. #CityMap #HomeDecor #PersonalizedGift #TravelMemory #LexaPrints"
• •Email Subject Line (Promotion): "Make Their Moment Unforgettable (Personalized Gifts Inside!)"
• •Website Banner (Holiday Season): "Gifts from the Heart, Made Just for Them. Discover unique, personalized treasures that tell their story. Shop LexaPrints this holiday season. #HolidayGifting #PersonalizedKeepsakes #MeaningfulGifts"
• •Pinterest Pin Description (Pet Portrait): "Our furry friends leave paw prints on our hearts. 🐾 Turn your favorite photo into a timeless custom pet portrait. A truly special way to honor your beloved companion. #PetPortrait #CustomPetGift #DogLovers #CatLovers #LexaPrints #MansBestFriend"