Brand Tone

sophisticated, serene, and aspirational

Brand Values

• •Craftsmanship
• •Natural Ingredients
• •Sensory Experience
• •Minimalist Luxury
• •Evocation of Memory

Best Practices

• •Evoke Emotion and Memory
• •Maintain a Sophisticated Vocabulary
• •Emphasize Natural and Quality Ingredients
• •Focus on the "Why," Not Just the "What"
• •Keep it Minimal and Clean

Social Perception

Customers appreciate high-quality, aesthetically pleasing luxury home fragrances and are willing to pay a premium for distinct, lasting sensory experiences with quality ingredients. There is a general appreciation for beautiful packaging and lovely scents in this market, though some mixed feedback exists regarding longevity and value for money for similar brands.

Copy Examples

• •Scent as Sanctuary. Lewis James crafts more than home fragrance; we create atmospheres. Discover our collection of hand-poured candles and diffusers, and transform your space into a haven of tranquility and memory.
• •Inspired by the stillness of a forest retreat, Hinterland captures the essence of earthy woods and crisp air. Notes of cedarwood, vetiver, and moss combine to ground you in the present moment. Light it to find your calm in the wild.
• •Pause. Breathe. Reset. Our 'First Light' diffuser offers a gentle awakening with notes of citrus and freshly cut grass. Bring the quiet beauty of dawn into your home. #LewisJames #ScentedSpaces #HomeSanctuary
• •Subject: An Invitation to Stillness | Inside the Lewis James Philosophy. At Lewis James, we believe in the power of scent to transport and transform. We source the finest natural ingredients to create fragrances that do more than just scent a room they tell a story. Discover the craftsmanship behind your favorite candle.
• •Elevate your everyday. The luxury of a Lewis James candle is in its ability to turn a simple moment into a cherished memory. Hand-poured and crafted with natural ingredients for a clean, enduring scent. Shop the collection now.