Brand Tone

Angry/Ranting, Cynical & Sarcastic, Humorous (Dark/Observational/Satirical), Intelligent & Insightful, Cathartic, Irreverent & Profane, Passionate

Brand Values

• •Honesty/Authenticity
• •Social Commentary/Critique
• •Questioning Authority
• •Freedom of Speech/Expression
• •Empathy (underlying the rage)
• •Providing Respite/Catharsis
• •Intelligence/Awareness

Best Practices

• •Embrace the Anger (Intelligently): Don't shy away from the core "rant" persona. Use strong, passionate language, but ensure it’s backed by an observation or a point, not just mindless rage. The anger should feel justified and build towards a comedic or critical point.
• •Inject Cynicism and Sarcasm: Let a healthy dose of skepticism and sarcastic wit permeate the copy. Highlight hypocrisy and absurdity in a way that resonates with his established voice.
• •Be Direct and Unfiltered (Within Reason): Use clear, straightforward language. While profanity is part of his act, use it strategically in written copy for impact rather than gratuitously, depending on the platform's guidelines.
• •Focus on Relatability and Catharsis: Frame messages in a way that acknowledges shared frustrations about politics, social trends, or everyday annoyances. The copy should make the audience feel understood.
• •Maintain a Conversational, Ranting Cadence: Write as if Lewis Black is speaking directly to the audience, complete with exasperated asides, rhetorical questions, and escalating pronouncements. Read copy aloud to ensure it captures his distinct rhythm and energy.

Social Perception

Voice of the Frustrated, Sharp Social & Political Critic, Hilarious & Entertaining, Intelligent & Thought-Provoking, Controversial/Polarizing, Authentic & Unfiltered, The "King of Rant"

Copy Examples

• •Social Media Post (Tour Announcement): Still feeling like the world's a dumpster fire? Good. Me too. Come yell about it with me. [City Name] – I'm coming to unleash the fury on [Date]. Get your tickets before they're gone, or don't, and just stew in your own misery. Your call. #LewisBlack #Comedy #Rant #GetItOffYourChest #[CityName]
• •Merchandise Ad (F.U.C.K.U. Membership): Tired of pretending everything's fine? Join the Frustrated Union of Cynical Kindreds Universal (F.U.C.K.U!). Get exclusive access, pre-sale tickets, and connect with people who actually GET IT. Because sanity is overrated, but solidarity is essential. Join F.U.C.K.U. – We're all in this mess together. [Link]
• •Rantcast Podcast Promotion: Another week, another avalanche of absurdity. I try to make sense of it. Mostly I just get angrier. Tune into the Rantcast – where your frustrations get a microphone and I try not to have an aneurysm. Listen wherever you get your podcasts, if you can figure out how those damn things work. #LewisBlackRantcast #Podcast #Comedy #CurrentEvents #WhatTheHell
• •Email Newsletter Subject Line: You Won't BELIEVE The Stupidity I Witnessed This Week...
• •Website Homepage Headline: Lewis Black: Your Official Source for Unfiltered Fury and Occasional Laughter. Still Screaming So You Don't Have To.