Brand Tone

Problem/Solution Oriented, Comfort-Focused & Reassuring, Premium & Quality-Oriented, Helpful & Customer-Centric, Established & Experienced

Brand Values

• •Ergonomics & Well-being
• •Quality & Durability
• •Customer Satisfaction & Service
• •Innovation & Improvement
• •Convenience & Functionality

Best Practices

• •Focus on the "Why": Always tie product features back to the core benefits of comfort, relief, and enhanced experience (e.g., "specially engineered structure minimises bouncing while you type, so you can work or play without distraction").
• •Use User-Centric Language: Frame copy around the customer's needs and feelings (e.g., "Fed up with tired arms...?", "Imagine your laptop extended over your lap...").
• •Emphasize Quality and Durability (Subtly): Weave in words that suggest robust construction and reliability without being overly technical (e.g., "sturdy 22-pound base," "reassuringly heavy," "premium materials").
• •Maintain a Helpful and Supportive Voice: Reflect the brand's commitment to customer service in the language used – be approachable, clear, and confident in the solutions offered (e.g., "On hand to help," "30 DAY RISK-FREE TRIAL").
• •Show, Don't Just Tell, with Testimonials: Integrate genuine customer experiences that echo the brand's values of comfort and quality to build trust and social proof (e.g., "Brilliant piece of equipment. No more bad neck and shoulders.”).

Social Perception

Positive for Users, Seen as a Quality Solution, Helpful for Accessibility, Limited Broader Public Awareness (UK specific)

Copy Examples

• •Tired of tech neck? Reclaim your comfort with the Levo Stand. Enjoy hours of hands-free tablet or book time, just pure relaxation.
• •Experience the Levo difference: Premium, rock-solid support for your tablet or book. Say goodbye to aching arms and hello to effortless viewing.
• •Don't let discomfort cut your reading short. Our Levo Book Holder offers the sturdy, hands-free solution you've been searching for. Quality you can feel.
• •From your bed to your favourite chair, the Levo Tablet Stand adapts to your life. Enjoy stable, secure, and perfectly angled viewing, anywhere in your home.
• •Invest in your well-being. The Levo Stand isn't just a holder, it's your partner in comfortable, ergonomic device use. Backed by UK support and a 30-day trial.