Brand Tone

Aspirational, sophisticated, and feminine, balancing elegant product descriptions with direct service information.

Brand Values

• •Elegance
• •Quality
• •Modern Femininity
• •Customer-Centricity
• •Accessibility

Best Practices

• •Use Evocative Adjectives: Always choose words that convey sophistication and quality. Instead of "nice" or "good," use terms like "impeccable," "fluid," "refined," "luxe," and "polished."
• •Focus on the Feeling: Sell the confidence and elegance the clothing provides, not just the fabric and color. Answer the question: "How will I feel when I wear this?"
• •Maintain a "European Chic" Narrative: Subtly reinforce the "Berlin" in the name. Use language that suggests modern, cosmopolitan style. This creates a stronger, more memorable brand identity.
• •Be Clear and Confident in Service Messaging: Keep copy related to shipping, returns, and customer service simple, direct, and professional. This builds trust and contrasts well with the more romantic product descriptions.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases to use consistently across all platforms (once established) and a list of words to avoid (e.g., "cheap," "trendy," "cute"). This ensures every piece of copy, from an ad to a customer service email, sounds like it comes from Levora.

Social Perception

Neutral and largely undefined due to minimal online presence; positive on-site perception of trust and quality, but negative external perception due to lack of social media, independent reviews, and name confusion with a pharmaceutical product.

Copy Examples

• •Define elegance. The Seraphina Dress isn’t just worn, it’s experienced. Crafted for the moments that matter. Discover the collection through the link in our bio. #LevoraBerlin #EffortlessElegance
• •For the Modern Muse: The Autumn Collection Has Arrived.
• •European Chic, Delivered to You. Tired of trends that fade? Levora Berlin offers timeless pieces designed with elegance that lasts. Experience premium quality and sophisticated style in every stitch. Shop now for free shipping on your first order.
• •Master the art of sophistication with the Faye set. Its fluid silhouette and impeccable tailoring offer a vision of modern femininity, designed to move with you from a morning meeting to an evening soirée. This isn't just an outfit; it's a statement of confidence.
• •Style That Speaks. Discover Curated Collections of Timeless Fashion.