Brand Tone

Elegant & Sophisticated, Natural & Pure, Functional & Performance-Driven, Respectful & Conscious, Authoritative & Knowledgeable

Brand Values

• •Naturalness: Prioritizing the simplest, most natural, and animal-friendly materials.
• •Quality & Craftsmanship: Commitment to the highest quality, handcrafted products made in Germany.
• •Functionality: Developing products for professional sports that meet high demands, such as non-slip saddle pads and maximum moisture absorption.
• •Transparency: Knowing the entire supply chain and origin of raw materials.
• •Timelessness & Durability: Creating products that transcend trends and are made to last, encouraging repair over replacement.
• •Animal Welfare: Tailoring products perfectly to the needs of horses for optimal and animal-friendly support. The use of alpaca fleece is presented as an animal-friendly alternative to materials like lambskin, as it only requires shearing.
• •Sustainability & Respect for Resources: A conscious approach to consumption, valuing natural resources and aiming for longevity.

Best Practices

• •Emphasize Natural Luxury: Always highlight the blend of natural, high-quality materials with sophisticated design and exceptional craftsmanship. Use descriptive adjectives that convey both purity and elegance.
• •Focus on Functional Benefits & Animal Welfare: Clearly articulate how the natural properties of the materials (e.g., alpaca fleece) translate into tangible benefits for the horse's comfort, health, and performance.
• •Maintain a Respectful and Knowledgeable Voice: Communicate with an understanding of the discerning equestrian audience. Share insights into the materials and craftsmanship, reinforcing the brand's expertise and commitment to quality.
• •Champion Timelessness and Sustainability: Frame products as long-lasting investments rather than fleeting trends. Subtly weave in messages about conscious consumption and respect for resources.
• •Consistent Visual Storytelling: Ensure all imagery and visual content align with the brand's tone of elegance, naturalness, and high performance. Showcase products in clean, well-lit settings that reflect the quality and sophistication of the brand.

Social Perception

L'Evoine is perceived as a luxury, high-end equestrian brand that caters to discerning riders who value quality, natural materials, and elegant design. The 'Made in Germany' aspect likely contributes to a perception of reliability, precision, and superior craftsmanship. The focus on alpaca fleece and natural materials positions the brand as innovative yet rooted in tradition, appealing to equestrians seeking effective and animal-friendly solutions. Customers who purchase L'Evoine products likely appreciate the attention to detail, the ethical considerations in material sourcing and production, and the long-term value of the items. The brand's presence at industry events like Spoga Horse and its inclusion in high-end equestrian retailers' collections indicate a respected position within the equestrian market.

Copy Examples

• •Headline: L'Evoine: Where Nature's Wisdom Meets Equestrian Elegance. Body: Discover handcrafted excellence from Germany. Our alpaca fleece saddle pads offer unparalleled comfort and breathability, naturally. Ride with the quiet confidence of pure quality.
• •Headline: The Art of Riding, Elevated by L'Evoine. Body: Experience the difference of superior German craftsmanship. L'Evoine products are designed for peak performance and timeless style, using only the finest natural materials. Because your partner deserves the best.
• •Headline: Sustainable Sophistication. Naturally L'Evoine. Body: Embrace a conscious choice. L'Evoine is committed to natural, durable materials and transparent production. Invest in quality that endures, season after season.
• •Headline: Feel the L'Evoine Difference: Pure Alpaca, Peak Performance. Body: Our alpaca fleece girth protectors provide ultimate skin-friendly comfort and support, ensuring your horse moves with freedom and ease. Handcrafted for champions.
• •Headline: Timeless Design, Modern Functionality. This is L'Evoine. Body: More than just equipment, L'Evoine is a philosophy. We believe in the enduring power of natural materials and expert craftsmanship to enhance every ride.