Brand Tone

Professional, Informative, Quality-Focused, Solution-Oriented, Value-Driven, Confident and Assuring, Modern and Design-Conscious

Brand Values

• •Quality
• •Customer Satisfaction
• •Functionality & Practicality
• •Value for Money
• •Innovation
• •Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "professional," "reliable," "elegant," "practical"), and "do's and don'ts" for language. Share this with anyone creating content.
• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing essential details about product benefits, materials, and guarantees, reinforcing expertise and trustworthiness.
• •Emphasize Quality and Durability: Consistently use language that reflects the high-quality materials and robust construction of the products, aligning with the brand's value proposition.
• •Focus on Solutions and Benefits: Frame product descriptions around how they solve customer problems (e.g., sun protection, creating usable outdoor space) and the positive outcomes they deliver (e.g., comfort, style, extended outdoor time).
• •Maintain Professionalism in All Communications: Ensure a consistent tone across the website, product descriptions, any potential customer service interactions, and future marketing materials. Avoid slang or overly casual language to maintain an image of a specialist provider.

Social Perception

To be perceived as a reliable specialist provider of quality shade sails.

Copy Examples

• •Headline: Create Your Perfect Outdoor Oasis. Body: Discover Le Voile Ombrage's premium shade sails. Engineered from high-quality, weather-resistant polyester, our sails offer superior UV protection and a stylish solution to transform your garden or terrace into a comfortable, elegant retreat. Explore our collection today.
• •Headline: Uncompromising Quality, Unbeatable Shade. Body: Don't let the sun dictate your outdoor enjoyment. Le Voile Ombrage provides durable, 180 g/m2 waterproof shade sails designed for longevity and performance. Enjoy peace of mind with our 14-day satisfaction guarantee. Design your shade, your way.
• •Headline: Innovative Shading, Effortless Style. Body: Upgrade your outdoor living with Le Voile Ombrage. Our shade sails are more than just protection; they're a design statement. Easy to install and available in various shapes and sizes, find the perfect match to enhance your home’s aesthetic appeal and functionality. Shipped within 48 hours.
• •Headline: Your Comfort, Our Priority. Weatherproof Protection. Body: From glaring sun to unexpected showers, Le Voile Ombrage has you covered. Our superior quality shade sails are crafted to withstand the elements, providing a consistently comfortable and protected outdoor space for you and your family.
• •Headline: The Widest Selection for Your Ideal Shade. Body: Why settle for less? Le Voile Ombrage offers the most extensive range of high-quality shade sails on the market. Rectangular, triangular, or square – find the precise fit and the best value to create your dream shaded area.