Tono de Marca

Aspirational, Chic, and Confident

Valores de Marca

• •Elegance and Sophistication
• •Originality and Self-Expression
• •Quality and Aesthetics

Mejores Prácticas

• •Maintain an Elevated Vocabulary: Always use evocative and sophisticated language. Words like "elegance," "sophistication," "timeless," "radiant," and "curated" should be staples. Avoid overly casual slang or jargon that could dilute the brand's chic identity.
• •Emphasize the Lifestyle, Not Just the Product: Frame every piece of copy around the experience and feeling the clothes provide. Connect the products to aspirational settings like Paris, the French Riviera, or Italian streets, as the brand currently does.
• •Use Storytelling in Descriptions: As stated in the "About Us" section, "Each garment from LEVLA tells a story of sophistication and uniqueness." Ensure product descriptions are not just lists of features but brief narratives about the inspiration or the ideal occasion for the piece.
• •Consistency Across Platforms: The confident, chic tone must be consistent everywhere, from the website's return policy to an Instagram story poll. Any deviation, such as overly informal customer service replies or generic ad copy, can weaken the brand's carefully crafted image.
• •Visuals Must Match the Voice: The high-quality, curated, and aesthetically pleasing imagery on the website and Instagram is crucial. Every image should reflect the tone—elegant, clean, and aspirational. Low-quality user-generated content, for example, should be shared selectively to ensure it aligns with the brand’s high-end aesthetic.

Percepción Social

Trendy and Aesthetically Focused

Ejemplos de Copy

• •Capture the soul of the Riviera. Our new Maria dress moves with the warmth of a Mediterranean breeze, designed for moments you’ll never forget. Shine with your own light. ✨ #LevlaParis #FrenchChic #TimelessElegance
• •CHIC À LA FRANÇAISE: Where Modern Elegance Meets Timeless Style. Discover the New Collection.
• •An Invitation to Elegance | Your First Look at Our New Arrivals
• •Woven with the spirit of Parisian streets and sun-warmed Italian afternoons. The Sofia Blouse is not just a garment; it's a statement of effortless sophistication. Crafted for the woman who leads with confidence and style.
• •Don't just follow trends, define them. LEVLA PARIS offers curated collections that celebrate originality and timeless elegance. Elevate your style and discover pieces that tell your unique story. Shop now for free shipping on orders over 1500TL.