Brand Tone

Enthusiastic & Passionate, Community-Focused, Trustworthy & Authoritative, Modern & Trendy, Approachable & Service-Oriented

Brand Values

• •Authenticity
• •Exclusivity & Rarity
• •Community
• •Customer Trust & Security
• •Passion
• •Quality & Service

Best Practices

• •Embrace 'Sneakerhead' Language Authentically: Use terminology and references that resonate with the target audience (e.g., 'grails,' 'heat,' 'cop,' 'drops') naturally, without forcing it. This shows you're part of the community.
• •Prioritize Trust and Transparency: Continuously reinforce the authenticity guarantee in product descriptions, FAQs, and even social content. Explain the authentication process where appropriate.
• •Foster Community in Communication: Address your audience as a collective (e.g., 'Levitate Fam,' 'fellow sneakerheads'). Encourage interaction by asking questions and featuring community content.
• •Maintain Enthusiasm and Passion: Let the genuine love for sneakers shine through. Use energetic and positive language when describing products and engaging with the community.
• •Stay Current and Adaptable: The sneaker world is fast-moving. Keep copy fresh by referencing current trends, releases, and community discussions, especially on platforms like TikTok and Instagram.

Social Perception

Trusted Source for Legit Products, Go-To for Hype Items, Community-Oriented, Growing Presence, Generally Positive, Some Caution from New Buyers

Copy Examples

• •Headline: Beyond the Hype. Beyond Rare. This is Levitate. Body: Your search for authentic, sold-out grails ends here. We're not just a store; we're a community built on passion and a 100% authenticity guarantee. Step into the Levitate Fam.
• •Social Media Post (Instagram/Facebook): Image: Close-up shot of a highly sought-after sneaker. Caption: That feeling when you finally cop a legend. 🔥 At Levitate, we live for these moments. Every pair, hand-authenticated, because true sneakerheads know the difference. What’s on your must-cop list? #LevitateSneakers #AuthenticOnly #SneakerheadAustralia
• •TikTok Video Concept Intro: 'Yo Levitate Fam! We hit the streets of [City] to see what heat you're rocking and what grails you're hunting! Think you know your sneakers? Let's find out! First person to name this silhouette gets a shoutout!' (Followed by engaging street interviews and sneaker challenges).
• •Product Page Snippet (for a rare Air Jordan): More than just a shoe, it's a piece of history. Meticulously authenticated and ready to elevate your collection. Shop with confidence – every pair at Levitate is guaranteed genuine. We’re as passionate about real kicks as you are.
• •Email Newsletter Subject: 🔥 Fresh Drops & Authenticated Heat – Your Weekend Just Got Better! Body Snippet: Hey [Customer Name], The latest lineup of exclusive, 100% authentic sneakers and streetwear has just landed at Levitate. From iconic Air Jordans to the freshest Nike Dunks, we’ve sourced the grails you’ve been searching for. Dive in and secure your size before they’re gone!